"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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YouTube star Zoe Sugg, aka Zoella, shrugged off a mild ghostwriting controversy to retain the top spot of the UK Official Top 50 for the second straight week, with her Young Adult novel Girl Online (Penguin) becoming 2014's fastest selling book. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Bot fraud, digital advertising's albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps. Here is the scope of the problem, per analysts at SunTrust Robinson Humphreys:... Continue reading at AdWeek
[ AdWeek | 2014-12-09 00:00:00 UTC ]
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Dividing the digital publishing industry into legacy and new media falsely undermines newspapers capacity for innovation Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-07 00:00:00 UTC ]
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New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
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HarperCollins and Simon & Schuster had a busy few days last week: the two companies announced their quarterly earnings, received words of encouragement from their corporate owners, and made changes in their Canadian operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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Prayer can be a challenge, even for the most religious. Pastors--who some might look to as experts on prayer--also can wrestle with this foundational practice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
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It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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It's been a time of expansion, and experimentation, HarperCollins CEO Brian Murray told a Frankfurt Book Fair audience, from the acquisition of Harlequin, to new strategies such as direct to consumer models, and subscription access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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It was a big shock when Andre Kassu and Marcos Medeiros, leading executive creative directors at Brazil's renowned Almap BBDO agency, suddenly quit to do a startup with CP&B seven months ago in Sao Paulo. With a third partner, Vinicius Reis, they used the Fasano luxury hotel as a temporary... Continue reading at Advertising Age
[ Advertising Age | 2014-10-04 00:00:00 UTC ]
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As the publishing world gathers at the 2014 Frankfurt Book Fair, the book business sits on the brink of some major changes, with a wave of new services and devices poised to take digital publishing—and digital reading—to another level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Novelist Lauraine Snelling has authored 80 books since she began her writing career in 1982, has more than two million books in print, and has just published the first in her fifth historical series set among Norwegian immigrants to North Dakota, where her mother was born and raised: “Strong... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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NOOK Press team talks about what makes this ebook publishing platform stand out and how authors can best leverage NOOK Press tools and its community. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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Conde Nast ended years of speculation on Monday about whether it would shutter Lucky or continue to print the sputtering magazine by instead spinning off Lucky into a separate company called The Lucky Group.The new company is a joint venture between Conde Nast and BeachMint, an e-commerce... Continue reading at Advertising Age
[ Advertising Age | 2014-08-12 00:00:00 UTC ]
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Evangelia Avloniti reports on the on struggle to sustain the Thessaloniki Book Fair, a vital connection between Greek publishers and the rest of the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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To host a summer dinner party, PW's Clare Swanson turned to the "pure and unfussy" recipes from Diana Yen's new cookbook, 'A Simple Feast.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
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J.K. Rowling's bestseller 'The Silkworm' – previously unavailable to Amazon customers – can now be ordered, although shipping time is still slow. 'The Silkworm' is published by Hachette, with whom Amazon is currently involved in a dispute. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-24 00:00:00 UTC ]
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