"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Religion and secular publishers look for new ways to set their titles apart from the hundreds of books on Pope Francis that have been published so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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Bonnier Zaffre has acquired three books from S Block, the creator of ITV series, Home Fires. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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Joanna Cannon has signed another two-book deal with The Borough Press for six figures. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Despite political uncertainty on both sides of the Atlantic, this year's London Book Fair was a busy, buoyant event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The Seattle-based indie comics press has ordered the largest second printing in its 40-year history for Emil Ferris' literary graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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The Association of American Publishers' annual meeting, held at Penguin Random House earlier this week was themed “Charting the Future,” its centerpiece a Q&A interview by PRH c.e.o. Markus Dohle of Barnes & Noble c.e.o. Len Riggio. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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A paper published today by the All Party Parliamentary Group on Publishing (APPG) is calling on government to keep barriers on trade "at an absolute minimum" for books during negotiations to leave the European Union - whatever trade-off is offered to impose them. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Derek Thompson unravels the mystery of Fifty Shades’ mega-salesThere are no doubt plenty of people - but probably not as many as read the book - who simply can’t fathom how EL James can have sold more than 125m copies of Fifty Shades of Grey. Derek Thompson is here to help. The reason, it... Continue reading at The Guardian
[ The Guardian | 2017-02-19 00:00:00 UTC ]
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Senior news editor Calvin Reid recommends 'My Favorite Thing is Monsters' by Emil Ferris, a graphic novel set in an impossibly rich world of working class misfits and social grotesques. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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Stine is achieving a "lifelong dream" by writing the comics, a five-issue series that debuts in February and will feature plenty of interdimensional weirdness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Ad Age's editor leaves to write fiction, Playboy gets a new publisher, and more... The post Cosmo Alumni Take Over Real Simple|People on the Move — 12.7.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
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Yellow Kite is publishing A Simple Table by Chi-San Wan and Natali Stajcic, a book advocating a simple approach to healthy eating. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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Religion editor Emma Koonse recommends 'The Things You Can See Only When You Slow Down' by Haemin Sunim, which combines philosophy with spiritual insight to address political differences and anger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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John Grisham's latest, 'The Whistler,' stays at #1 on the iBooks bestseller list this week, followed by Michael Connelly's 'The Wrong Side of Goodbye.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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New editions of the Bible acknowledge and reconnect with its Jewish roots, train a spotlight on biblical women, and are redesigned for smoother reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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