"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Penguin Random House UK has confirmed it is embarking on a "Stranger Things" book programme with Netflix and will release two titles in autumn 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-13 00:00:00 UTC ]
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Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
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In 1968 Peter Workman founded the company that bears his name with a single book, 'The Yoga 28-Day Exercise Program,' which is still in print. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Tight markets and tariffs keep pushing up paper prices—and publishers are taking note. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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The YA author’s first venture into adult fiction could find a wide readership, finds Alice O’Keeffe. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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The next Ev Williams pivot has screwed over another round of scrappy media professionals. Yesterday I wrote about the weird breathless coverage that Twitter co-founder Ev Williams seems to get whenever he talks about Medium, his grand project to make online publishing sustainable. Williams will... Continue reading at Fast Company
[ Fast Company | 2018-05-10 00:00:00 UTC ]
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3. The 'pee-tape' stuff is back, biglyThe Washington Post also got an advance copy of the book. Rather than review it, the Post's White House Bureau Chief Philip Rucker sums it up in a story titled "James Comey's memoir: Trump fixates on proving lewd dossier allegations false." Rucker... Continue reading at Advertising Age
[ Advertising Age | 2018-04-13 00:00:00 UTC ]
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Former FBI Director James Comey has a book dropping on Tuesday, so prepare for the president of the United States to be tweetin’. The Republican Party is already gearing up for a fight with a Trumpspeak-inspired “Lyin’ Comey” website. While it will surely be interesting and instructive to hear... Continue reading at Slate
[ Slate | 2018-04-13 00:00:00 UTC ]
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Two seasons in, it’s safe to say Netflix’s whimsical adaptation of “A Series of Unfortunate Events,” the popular children’s book series by Daniel Handler under the pen name Lemony Snicket, has been an education in vocal manipulation for Neil Patrick Harris. The jack-of-all-trades actor plays... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-13 00:00:00 UTC ]
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Attendance continues to grow at the MoCCA Arts Fest 2018, an annual celebration of indie, small press, and self-published graphic novels, held at the Metropolitan Event Space on the Westside of Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
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With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
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Man-bear love in Saddam Hussein's romance novel, Vladimir Putin's judo manual, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-16 00:00:00 UTC ]
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PW talks to Parkland Public Library director Joe Green about how the community is coping after the tragic shooting there, and how the library is helping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Move comes as Fox seeks to allay media plurality concerns in £11.7bn takeover of SkyRupert Murdoch has pledged not to meddle in editorial decision-making at Sky News but says he will not guarantee funding the service for more than five years, as 21st Century Fox seeks clearance for its £11.7bn... Continue reading at The Guardian
[ The Guardian | 2018-02-12 00:00:00 UTC ]
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University of Oxford project finds Trump supporters consume largest volume of ‘junk news’ on Facebook and TwitterLow-quality, extremist, sensationalist and conspiratorial news published in the US was overwhelmingly consumed and shared by rightwing social network users, according to a new study... Continue reading at The Guardian
[ The Guardian | 2018-02-06 00:00:00 UTC ]
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E.L. James's latest Fifty Shades novel, 'Darker,' keeps its top slot on the iBooks Bestsellers list in the last week before Christmas, while Dan Brown comes in right behind with 'Origin.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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Emil Ferris's surprise literary hit and bestselling debut graphic novel, 'My Favorite Thing is Monsters,' was the top vote-getter in PW's annual Graphic Novel Critics Poll. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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The similarly titled labor of love that was Raymond Briggs’ 1999 graphic novel about the warmly rendered lives of his parents, takes on a beautifully animated life of its own in “Ethel & Ernest.” Peppered with knowing insights surrounding the British working class, the film creates a richly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-15 00:00:00 UTC ]
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