"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Will 'Even the Stiffest People Can Do the Splits,' a book on stretching and flexibility, make its author, a Japanese yoga instructor named Eiko, into the new Marie Kondo? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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A novelist combining critical and commercial acclaim, Nicole Krauss turns her attention to a writer, named Nicole, who suffers writer’s block. Continue reading at The Bookseller
[ The Bookseller | 2017-08-08 00:00:00 UTC ]
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The former FBI director, sacked in wake of clash with the US president, promises insights into the ‘highest-stakes situations’ of his careerThe former FBI director James Comey has signed a $2m (£1.5m) deal for a book about leadership and decision-making that will draw on his career in... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Trapeze is publishing Things I Have Drawn: At the Zoo by Instagram father-and-son trio, Tom, Dom and Al Curtis, in which kids' drawings are "hilariously brought to life". Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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A rise in selling prices has seen Nielsen BookScan's Total Consumer Market grow again in the first half of 2017, underpinned by strength in depth. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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The Handmaid's Tale has once again taken over the Weekly E-Book Ranking’s number one spot, gripping the list with the might of a totalitarian regime for a third non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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John Grisham continues to enjoy the island life as his first-ever summer beach read, 'Camino Island,' remains afloat atop the iBooks bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-29 00:00:00 UTC ]
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The World’s Worst Children 2 (HarperCollins Children's) has claimed a fourth week in the UK Official Top 50 number one spot, selling 24,974 copies for £191,767. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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Apple, Google, Facebook, Microsoft and 21 other companies today published an open letter to President Donald Trump, urging him to keep the US in the Paris Agreement to fight climate change for the good of the country's economy. The letter was posted... Continue reading at Engadget
[ Engadget | 2017-06-01 00:00:00 UTC ]
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On Friday, June 2, from 11:00 a.m.–12:30 p.m. stop by the PW BookExpo Librarians’ Lounge (Booth 875) to meet some of the authors anchoring Harlequin’s newest publishing programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
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The iBooks lists kept consistent this week, with four thriller titles in the top five, all penned by heavyweight authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-24 00:00:00 UTC ]
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Despite recent challenges, the category keeps drawing in publishers—and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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To avoid the high costs of real estate, booksellers are increasingly turning to pop-up shops to test the bookselling waters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-19 00:00:00 UTC ]
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Voices from within an industry overwhelmingly staffed by women speak out about senior management that appears increasingly dominated by menHave you experienced a gender gap in publishing? Tell us your storiesWhen Edie and Eddie started work as junior editors in the same corporate book publisher,... Continue reading at The Guardian
[ The Guardian | 2017-05-11 00:00:00 UTC ]
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She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff
[ Stuff | 2017-05-04 00:00:00 UTC ]
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There are pretty much only two movie seasons each year, Summer Escape and Oscar Bait. Although the first of the two categories is sometimes indistinguishable from March and April fare (hello, F8 of the Furious) there’s something indelibly summer-y about the cinema of May. This year is no... Continue reading at Fast Company
[ Fast Company | 2017-05-01 00:00:00 UTC ]
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For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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The business of publishing and selling political-themed books moved front and center with the dawn of the Trump era in Washington. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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Board books and mass merchandisers were the big winners in the final week before Easter. Unit sales of board books were 148% higher in the week ended Apr. 16, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-21 00:00:00 UTC ]
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