"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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E.L. James's latest Fifty Shades novel, 'Darker,' keeps its top slot on the iBooks Bestsellers list in the last week before Christmas, while Dan Brown comes in right behind with 'Origin.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-28 00:00:00 UTC ]
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Emil Ferris's surprise literary hit and bestselling debut graphic novel, 'My Favorite Thing is Monsters,' was the top vote-getter in PW's annual Graphic Novel Critics Poll. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Subscribing to Seventeen magazine is a rite of passage for many young readers. Luckily, between today's ubiquitous variety of devices and platforms, the Hearst title has kept up with its evolving and savvy audience. Lately, that's meant not waiting for readers to come through their front door,... Continue reading at AdWeek
[ AdWeek | 2017-12-18 00:00:00 UTC ]
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The similarly titled labor of love that was Raymond Briggs’ 1999 graphic novel about the warmly rendered lives of his parents, takes on a beautifully animated life of its own in “Ethel & Ernest.” Peppered with knowing insights surrounding the British working class, the film creates a richly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-15 00:00:00 UTC ]
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Magazines still offer things other channels don’t. The post We’re Still Here: Media Buyers Keep the Print Faith appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-11 00:00:00 UTC ]
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Bob Love, editor-in-chief of America's most widely circulated print magazine, on defying stereotypes and growing a 60-year-old brand. The post Aging With Grace: AARP The Magazine Keeps It Vibrant appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-06 00:00:00 UTC ]
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Publishers are revisiting paid content models, but will they have better luck making it work this time? The post Paid Content: The Old New Thing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-30 00:00:00 UTC ]
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For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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The 25 year-old nonprofit has engendered the distribution of more than 170 million free and affordable low-cost books and educational materials to educators and community leaders since 1992. It's just getting started. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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“Whatever the opposite of FOMO is, I have that.” I believe that your dreams and your day job can coexist. I always have at least four projects going on at the same time, and I switch frequently between them. If I’m struggling to work on a project for Windows Insiders, I’ll write a chapter of a... Continue reading at Fast Company
[ Fast Company | 2017-11-20 00:00:00 UTC ]
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Over the past couple of years, Australia has hatched a raft of authors whose work is selling around the globe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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In spite of mostly tepid reviews, Dan Brown's latest Robert Langdon novel, 'Origin,' stays on top of the iBooks list this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-26 00:00:00 UTC ]
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The tech pioneer, CEO of publishing company O’Reilly Media, says his industry will fail unless the web giants start putting consumers ahead of shareholdersTim O’Reilly believes we need to have a reset. This means more coming from him than it does from most people. The 63-year-old CEO, born in... Continue reading at The Guardian
[ The Guardian | 2017-10-22 00:00:00 UTC ]
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When Ivana Trump announced in the spring that she was writing a memoir about motherhood, many people—and surely the book’s publisher—hoped that she would use the book to settle scores, or at least drop a few new juicy details about her marriage to the future president of the United States. In... Continue reading at Slate
[ Slate | 2017-10-14 00:00:00 UTC ]
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World Book Day director Kirsten Grant says it is imperative the organisation represents its audience in its books and activity. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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The bestselling creator of the Tom Gates series talks about the latest instalment of the doodle-loving schoolboy’s adventures. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Karla, a struggling stand-up comic, is furiously jotting in her notebook while trying out different versions of a new routine. “I’ve been single for so long, I’ve started having sex dreams about my vibrator.” Would wet dreams, she wonders, be funnier? Wait, women don’t even have wet dreams. If... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
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After hovering in the top five for the previous fortnight, Ruth Hogan's The Keeper of Lost Things has vaulted four spots to claim her first pole position on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Print and downloadable audio gains countered soft ebook sales in the first half of 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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The Japanese bookseller, headquartered in Tokyo, has 12 stores in the States and counting, including two new shops in the Lone Star State. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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