"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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Poor working conditions for book editors are ingrained. It’s time for that to change – no matter how much we love our jobsBook editors love their jobs, perhaps more than the average worker. We work diligently with motivated and inspiring peers on projects we are proud of. You may not realise... Continue reading at The Guardian
[ The Guardian | 2019-03-29 00:00:00 UTC ]
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Some of the productivity wisdom we accept may be flat-out wrong. Greater productivity is a workplace holy grail. We study how to better manage our time to get more done. We evaluate what to delegate, as well as the tasks we should skip entirely. We read books and listen to podcasts about how to... Continue reading at Fast Company
[ Fast Company | 2019-03-19 00:00:00 UTC ]
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Bath-based travel publisher Wild Things Publishing has won the inaugural British Book Awards Small Press of the Year, announced at the London Book Fair, and sponsored by the CPI Group. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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People keep saying that it would never get past the censorious new generation, rather forgetting its arduous struggle to be printed in the 1950sIf millennials are currently aged between the ages of 22 and 36, I am one, albeit somewhere in the upper echelons – and I am also a publisher. And so I... Continue reading at The Guardian
[ The Guardian | 2019-03-08 00:00:00 UTC ]
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With what one of the show's artists calls "a perpetual golden hour" palette, Arna Selznick and her Nelvana team bring Ashley Spires' children's book to animated life. The post Kids Can Press’ ‘Most Magnificent Thing’ Animated Short Is Out From Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-05 00:00:00 UTC ]
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Despite political uncertainty, publishers head to the London Book Fair with a sense of stability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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India published a draft e-commerce policy that could have a big impact on major players like Amazon and Walmart-owned Flipkart, as well as foreshadow regulations for social media companies like Facebook Inc. and Google. The policy calls for "consumer... Continue reading at Engadget
[ Engadget | 2019-02-26 00:00:00 UTC ]
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Max Porter’s follow-up to his heralded début is an equally ambitious novel centring on small-town Britain. Continue reading at The Bookseller
[ The Bookseller | 2019-02-25 00:00:00 UTC ]
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After San Diego bookseller Seth Marko, the co-owner of the Book Catapult, underwent emergency heart surgery last week, other indie booksellers in San Diego and beyond stepped forward to keep the store open while he convalesces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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Delia Owens keeps her spot on the top of the Apple Books list with 'Where the Crawdads Sing,' still benefiting from its Reese Witherspoon book club pick and announced film adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
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Delia Owens's 'Where the Crawdads Sing' keeps seeing dividends thanks to a bump from Reese Witherspoon, whose film adaptation of the novel was announced last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-23 00:00:00 UTC ]
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Robert Galbraith has held the Official Top 50 number one spot for a second week running, with Lethal White (Sphere) selling 15,244 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2018-10-03 00:00:00 UTC ]
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Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company
[ Fast Company | 2018-10-02 00:00:00 UTC ]
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The film adaptation of Kevin Kwan's 'Crazy Rich Asians' is dominating the U.S. box office, and its source book continues to sell well in Apple's iBooks store as well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-21 00:00:00 UTC ]
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Publishers balance heritage with modern themes to keep their evergreen licensed publishing programs fresh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-03 00:00:00 UTC ]
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China is investing £5.7 million in preserving brick and mortar bookshops in Beijing as the country increasingly adopts digital. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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An independent bookshop in Harrogate has experienced a "phenomenal" response to a desperate Twitter plea for sales after only taking £12.34 in a day. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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