"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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The anthology “Burn It Down!,” edited by Breanne Fahs, collects manifestos from a range of perspectives and voices. Continue reading at The New York Times
[ The New York Times | 2020-04-15 09:00:01 UTC ]
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On this episode of Sheltering, Michael Arceneaux speaks with Maris Kreizman about his recent book of essays, I Don’t Want to Die Poor, which revolve around issues of debt, both financial and emotional, as well as the superficial promise of social mobility in America. Arceneaux talks to Maris... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-14 19:00:31 UTC ]
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An interview with Lulu Miller, co-founder of the podcast Invisibilia, whose new book "Why Fish Don't Exist" could not be better timed. Continue reading at HuffPost
[ HuffPost | 2020-04-11 10:00:15 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Flyleaf Books’ owner reflects on running an "essential" business during a crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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On the debut episode of Personal Space: The Memoir Show, Sari Botton talks to Sue William Silverman about her seventh book, How to Survive Death and Other Inconveniences, a memoir in essays published by the University of Nebraska Press on March 1st. In the book, Silverman explores her... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-03 18:00:03 UTC ]
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On this episode of Sheltering, Maris Kreizman talks to Kate Elizabeth Russell about her recent novel, My Dark Vanessa. Kate shares the things that are helping to get through this time of isolation: Fiona Apple, the game Animal Crossing, and eating “like she’s at a sleepover.” Kate’s local... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-25 19:00:22 UTC ]
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More and more public libraries are temporarily closing shop across the country to limit the spread of coronavirus, but their Wi-Fi can still be a valuable resource for communities, the American Library Association said Monday. Libraries that close should leave their Wi-Fi open to the public... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-23 18:01:46 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-03-19 10:30:45 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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After holding a forum to discuss one contentious novel, Winfrey said she did not want to wade into literary controversy again. Continue reading at Slate
[ Slate | 2020-03-06 21:49:29 UTC ]
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From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
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The first hour of the day in a children’s bookstore is chock full of challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-04 13:00:00 UTC ]
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Despite fears around the coronavirus disrupting the London Book Fair, agents are reporting undimmed interest in highbrow but accessible non-fiction, with feminist fiction also faring well. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 02:35:06 UTC ]
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The judge in the Captions lawsuit has rejected a request to keep details of the settlement between Audible and the seven publishers sealed. Continue reading at The Bookseller
[ The Bookseller | 2020-02-13 19:34:55 UTC ]
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Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
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A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian
[ The Guardian | 2020-02-08 07:00:31 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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One night, when he was seven or eight, she read her son a story from a book called These Bad Things. It was surprisingly scary, and she knew she should stop, but they were so far in. She wanted to see how it ended. The post These Bad Things appeared first on Guernica. Continue reading at Guernica
[ Guernica | 2019-12-23 19:30:20 UTC ]
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