"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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Nobel Prize-winning scientist Marie Curie's secret education, early heartbreak, radioactive notebooks, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age
[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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It’s been almost a year since the industry made the switch from being predominantly office based to working from home and essentially living at work. Frankfurt meetings went from being in a packed rights centre or brightly coloured stall to being completely online via Zoom. London Book Fair... Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 05:25:42 UTC ]
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Kyle Books will publish the debut book from the hosts of the "Things You Can’t Ask Yer Mum" podcast, Lindsey Holland and Lizzy Hadfield. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 17:04:35 UTC ]
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“The House on Vesper Sands” and “The Historians” feature appealing characters, who are the true draw of any well-told tale. Continue reading at The Washington Post
[ The Washington Post | 2021-02-08 14:00:00 UTC ]
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President Biden’s oldest surviving child is publishing a memoir about his struggles with addiction and drug abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-04 18:54:06 UTC ]
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Vaseem Khan was reading about the history of Mumbai as part of research for his successful Baby Ganesh Agency series—which stars the newly retired Inspector Chopra and the elephant he inherits on his last day of work—when he came across a fact that made him sit up. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 16:04:12 UTC ]
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In May 2019, Manchester-born writer and journalist Anita Sethi was on a TransPennine train from Liverpool to Newcastle when she became the victim of a race hate crime, a male passenger attacking her with words that, she wrote later, “hurt the very heart of me”. Sethi bravely reported the racial... Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:24:54 UTC ]
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Presidents typically continue to receive intelligence briefings after they leave office, but some officials say that’s not a good idea in Trump’s case. It’s hard to transition from one day knowing the world’s intelligence secrets to the next day being all alone in America, pocketing $400,000... Continue reading at Fast Company
[ Fast Company | 2021-01-20 08:10:04 UTC ]
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Sanjay Gupta offers a program for staving off dementia — and tells readers to start early. Continue reading at The Washington Post
[ The Washington Post | 2021-01-15 13:00:00 UTC ]
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"I’m a very optimistic person. Without optimism and hope, I wouldn’t be able to do the things I do,” says Stuart Lawrence, the author of the uplifting and motivating Silence is Not an Option: You Can Impact the World for Change, which will be published by Scholastic in April. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 23:20:06 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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IN THE DAYS FOLLOWING the Japanese attack on Pearl Harbor, the Archive of American Folk Song dispatched its field workers in 10 different regions across the United States to solicit average Americans’ opinions about the bombing and FDR’s ensuing proposal for a declaration of war. A second round... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-08 18:00:08 UTC ]
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Queen Elizabeth's favorite U.S. state, estimated wealth, nanny troubles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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At the end of 2020, sorting through my papers was a welcome reminder of the joys of a literary life Continue reading at The Washington Post
[ The Washington Post | 2020-12-30 13:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Author and narrator Becky Cooper’s true-crime audiobook, We Keep the Dead Close, chronicles... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-30 09:46:52 UTC ]
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The Bad Sex in Fiction Award 2020 has been cancelled with organisers saying people have been “subjected to too many bad things this year” already. Continue reading at The Bookseller
[ The Bookseller | 2020-12-07 20:14:15 UTC ]
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