"Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it," wrote renowned computer scientist Alan Perlis. Anyone who has examined the landscape of the advertising technology industry can appreciate this sentiment. While the computer scientists who create the code we use may revere simplicity, the operations and relationships we've built around that code are often convoluted.So it probably shouldn't surprise us that 75% of digital publishers participating in the State of Ad Ops 2015 study use fewer than 10 technology providers and no more than two ad servers. These publishers earnestly prune their technology stacks to lessen the burden that comes with ad tech complexity. It's an early indication that predictions of brutal industry consolidation may be accurate. If you participate on the buy side of the advertising equation, this is pretty sobering. How can you expect to reach a wider audience in innovative ways if publishersyour gateway to those audiencesare circling the wagons?Fortunately, there's more to learn from what these publishers said in the survey. When asked to cite workflow inefficiencies, publishers highlighted problems that should be solved by consolidation. And in their descriptions of areas that need improvement, serious drawbacks to the "less is more" strategy begin to surface. Understanding these sell-side pain points will help brands reach audiences in a market that seems short on options. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
News tagged with:
#buy side
#wider audience
#innovative ways
Translated by Charlotte Whittle At some point in the last century, I arrived in Paris and that very day bought a copy of Madame Bovary in a bookstore called Joie de Vivre in the Latin Quarter. I stayed up nearly all night reading it and by dawn I knew what kind of writer I wanted […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-29 08:52:14 UTC ]
More news stories like this | News stories tagged with:
#charlotte whittle
#madame bovary
#night reading
#bookstore
Michelle Pearson and her husband kept a significant development from their guests to ensure their wedding day remained carefree and special. But eventually, they brought others into their secret. Continue reading at CBC
[ CBC | 2022-07-26 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant development
#pearson
Well, we still have some nice things—or rather, dogs do. While walking through my neighborhood in Missoula recently (a neighborhood that features seven Little Free Libraries for humans, it should be said), I stumbled across a very cute sight: some good Samaritan (by the looks of it, a small one)... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-14 14:30:34 UTC ]
More news stories like this | News stories tagged with:
#free libraries
#free library
#libraries
In the back of my favorite bookstore in Brooklyn, there’s a wall covered in all the random things the employees have found in the used books they sell: photos, newspaper clippings, notes, receipts, pressed flowers, etc. It’s a fascinating little archive, both meaningless and somehow magical,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-11 14:16:40 UTC ]
More news stories like this | News stories tagged with:
#library books
#favorite bookstore
#bookstore
The best science fiction and fantasy books hitting shelves in July. Grab 'em while they're hot! Continue reading at Book Riot
[ Book Riot | 2022-07-08 10:37:00 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Mat Johnson’s latest book delivers a biting satire of American politics and class issues — from the vantage point of outer space. Continue reading at The Washington Post
[ The Washington Post | 2022-06-22 13:00:32 UTC ]
More news stories like this | News stories tagged with:
#american politics
#vantage point
#outer space
#science fiction
We’ve said it many, many times before and we’ll say it many, many times again: libraries represent the best of America. Today’s entry: the New York Public Library will give away 500,000 books this summer to help kids, teens, and families build their at-home libraries. In addition to English,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-09 14:17:10 UTC ]
More news stories like this | News stories tagged with:
#libraries
#free books
Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and rescuing neglected genresIt’s four o’clock on a sunny Saturday afternoon and the Krispy Kreme doughnut... Continue reading at The Guardian
[ The Guardian | 2022-06-08 05:00:14 UTC ]
More news stories like this | News stories tagged with:
#alice oseman
#love affair
##booktok
#early months
#asian authors
#make sense
#graphic novel
#manga
In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post
[ The Washington Post | 2022-06-06 11:00:41 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#literary world
#best-selling author
#memoir
Journalist Justin Tinsley revisits the life and times of a hip-hop star gone too soon. Continue reading at The Washington Post
[ The Washington Post | 2022-05-11 10:00:00 UTC ]
More news stories like this |
And. And. And. And. And. For whatever reason that specific string of words seems to be enough to permanently brick a Google Docs page. Noted Google's support pages mere hours ago, the poster who seemingly discovered this unusual bug is quick to point out that the series of five conjunctions,... Continue reading at Engadget
[ Engadget | 2022-05-05 21:36:09 UTC ]
More news stories like this | News stories tagged with:
#ve reached
#ll update
#hear back
#posted online
#google books
“Everything she wrote then matters now,” says the novelist, whose latest book is “The Good Left Undone.” “The great writers can see into the future.” Continue reading at The New York Times
[ The New York Times | 2022-04-28 12:20:08 UTC ]
More news stories like this | News stories tagged with:
#great writers
Two new books — "For the Love of Pets” and “Where They Purr” — remind us that a little indulgence goes a long way when it comes to co-existing with our four-legged housemates. Continue reading at The Washington Post
[ The Washington Post | 2022-04-23 11:00:00 UTC ]
More news stories like this |
‘Let’s Not Do That Again’ is a political comedy of manners starring a Selina Meyer’s stand-in Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 12:00:18 UTC ]
More news stories like this |
The four of the Big Five publishers to release their financial results publicly all saw strong increases in earnings in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest publishers
#strong increases
Celebrating its 10th anniversary, the self-publishing services provider offers easy-to-use, free tools to help indie authors publish books and find readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#find readers
The 3rd Thing, a small press in Olympia, Wash., was set up to be a “publisher of necessary alternatives,” and in that, its list delivers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#washington state
#small press
Lizzie Damilola Blackburn’s irresistibly titled novel will be Viking‘s lead commercial fiction début for 2022 and Netflix has already snapped up TV rights. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 12:55:53 UTC ]
More news stories like this | News stories tagged with:
#tv rights
Authenticity, honesty and listening to others are the keys to success for publishers as young generations place value on truth and transparency. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:14:00 UTC ]
More news stories like this |