Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said. "We want to provide our brands and publisher partners full visibility as to what they are buying and where their ads are running." Marketers who use Kargo's services—which include publishers like Meredith, Hearst and Complex and brands like McDonald's, Johnson & Johnson and Target— will be able to see in-view time, in-view measurable impressions and other statistics. They'll also be able to look at whether the ad was visible to the public at the start and at the end of the clip, an important metric as the industry moves towards viewability as a measure. In April, the Media Rating Council allowed digital ads to be sold according to whether or not they could be seen by the consumer. At least half of the display ad must be shown for at least one second to be counted, while video ads have to play for at least two seconds. "Brands should be less concerned about video completions and more about if the ad was actually viewable and if it was audible," Berger explained. The service will be rolled out today for select clients and then expanded to the entire base in the near future. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Helen Macdonald wins the Costa Book Awards Book of the Year 2014 for her book H is for Hawk. Continue reading at BBC News
[ BBC News | 2015-01-28 00:00:00 UTC ]
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At its heart, Twitter seems to be suffering from some sort of existential crisis, struggling to work out if it's a social network, a messaging service or a publishing platform. Today sees the company launch two features that, if we're honest, only re... Continue reading at Engadget
[ Engadget | 2015-01-27 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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In five short years mobile readership has grown from below 20 percent of the U.K. total digital publishing audience to nearly 50 percent for many publishers today, as several of them reported to Digiday last year. As ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-26 00:00:00 UTC ]
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Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company
[ Fast Company | 2015-01-24 00:00:00 UTC ]
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Nick Higham talks to Emma Healey, whose book Elizabeth is Missing, has won the Costa first novel award. Continue reading at BBC News
[ BBC News | 2015-01-21 00:00:00 UTC ]
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Nick Higham meets Kate Saunders who has won the Costa children's book award for Five Children on the Western Front. Continue reading at BBC News
[ BBC News | 2015-01-20 00:00:00 UTC ]
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Authors including 'The End of Illness' David B. Agus will be offering video classes through Simon & Schuster. Topics include health, self-help, and finance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster announced the launch of its new video platform, SimonSays. Consumers can pay to watch video courses on health, finance, and self-help. The post Simon & Schuster Enters the World of Paid Online Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Through the award, five schools in Britain and Ireland will receive funds for their libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-13 00:00:00 UTC ]
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Simon & Schuster has launched a new series of online courses starring S&S authors, who will "expand on and complement" their published work in video tutorials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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With 1bn views a day, the social network says that its users are now seeing nearly four times more videos in their news feeds than a year agoYouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch in... Continue reading at The Guardian
[ The Guardian | 2015-01-08 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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From Dec. 12 to Dec. 23, Rowling is posting 12 new stories set in the 'Potter' universe on the website Pottermore. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-09 00:00:00 UTC ]
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Overall, Black Friday sales are said to have dropped this year, but some independent bookstores reported strong sales on Friday and Saturday of the holiday weekend, even as they celebrated the Indies First bookstore initiative. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-02 00:00:00 UTC ]
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An investigation into the rape trial of an Aussie rules footballer has been awarded Britain's leading sports book prize. Continue reading at BBC World
[ BBC World | 2014-11-28 00:00:00 UTC ]
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Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-26 00:00:00 UTC ]
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The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.To meet the content demands of its growing millennial audience, the magazine publisher's digital-video division, Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Jodi Picoult's latest book explores a mother-daughter relationship and was inspired by the author's youngest daughter leaving home Continue reading at BBC World
[ BBC World | 2014-11-04 00:00:00 UTC ]
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The Scottish book industry has spoken out in support of the creation of a new centre for children’s literature in Dumfries, due to open in 2017. The Peter Pan Moat Brae Trust (PPMBT) is hoping to raise £5.9m to open the centre at Moat Brae—a Georgian townhouse, currently in a state of... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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