Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]

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Magazine Revenue to Climb Slightly as Newspaper Decline Continues

Traditional media companies will continue to feel a financial squeeze over the next four years, as flat or declining revenues are expected at magazine and newspaper publishers even as they post gains in digital advertising and subscriptions, a new report shows.Consumer magazine revenue will be... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #declining revenues #newspaper publishers #digital advertising #report shows #media outlook #ad sales


The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top editor #managing editor #sponsored post


St. Martin's to Phase Out Palgrave Name

Following the merger of most of Macmillan’s higher education assets with Springer Science+ Business Media, Macmillan’s trade operations have begun phasing out the use of the Palgrave name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
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Alberti Named PRH CFO

Milena Alberti, who most recently held the post of head of global corporate finance, succeeds Coram Williams, who will become CFO of Pearson later this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #milena alberti #recently held


Job Opening: Assistant to the Director of the German Book Office New York

The German Book Office New York is hiring an assistant to the director. This position offers the opportunity to learn about international book publishing. The post Job Opening: Assistant to the Director of the German Book Office New York appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york appeared #job opening #position offers


AOL Debuts Makeover That's All About Mobile Video and Social-Friendly Content

AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future. The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's... Continue reading at AdWeek

[ AdWeek | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #tv network #marketing side #ad formats


Special Report on Chinese Publishing from China Publishers Magazine

At BookExpo America, China Publishers Magazine offered this special report on Chinese publishing, including key players and international opportunities. The post Special Report on Chinese Publishing from China Publishers Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special report #chinese publishing #bookexpo america #international opportunities


BookCon 2015: ‘Office’ Duo Kaling and Novak Reunite to Open BookCon

On Saturday, former 'Office' co-stars B.J. Novak and Mindy Kaling reunited on stage to kick off the second annual BookCon in front of a packed and boisterous crowd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Facebook’s Instant Articles Do Speed Up Mobile Content

When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name.   Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content


BEA 2015: Content by Teachers for Teachers

As the name declares, Teacher Created Materials Publishing is all about producing quality books by teachers for teachers—and the company has been doing that for almost 40 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Big Names from a Little Press

Last year, the South Dakota Historical Society Press gave away blads and tote bags promoting its fall release, "Pioneer Girl: The Annotated Autobiography of Laura Ingalls Wilder" by Pamela Smith Hill, but no one predicted the success that would come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big names #fall release #pioneer girl #annotated autobiography


BEA 2015: Strides in Content Management

The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content management


BEA 2015: Kuyper New BISG Chief

The Book Industry Study Group has named Mark Kuyper, current president and CEO of the Evangelical Christian Publishers Association, as executive director, effective June 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current president


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


The Red Bulletin Evolving into Traditional Magazine

Expands from content marketing roots with paid subs and BPA-audited, 550,000 rate base. The post The Red Bulletin Evolving into Traditional Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid subs


Global news organisations agree to share climate change content

The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el pas #le monde #china daily #raise awareness #dozen publishers #seattle times


USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today #stop publishing #internet week #print product #top editor #business insider #trade desk


Gail Gonzales Named V-P, Associate Publisher at Rodale

Gonzales, currently director of integrated marketing at Simon & Schuster, has been been appointed v-p, associate publisher, trade books at Rodale, effective June 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #integrated marketing #simon schuster #appointed v- #trade books


Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #digital era #banner ad #news publishers


Philip Ruppel Named Phaidon COO

Ruppel, formerly president of McGraw-Hill Education's professional division, has joined Phaidon as chief operating officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #professional division