No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with:
#illustrated children
#world cup
#marketing effort
Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling books
#holiday season
Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quercus books
#receiving books
#christmas campaign
#greatest gift
Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booker winner
#special editions
#annual event
#23rd april
Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#shopping guide
#independent booksellers
The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indiegogo campaign
#raise $50
After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing program
James Patterson has launched a campaign in the US to persuade President Barack Obama to draw attention to the importance of reading. The campaign, which has the hashtag #SaveOurBooks on Twitter, asks people to sign a petition, write to their politicians, spread to word on social media and find... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james patterson
#people reading
#draw attention
#buying books
Star Trek’s Captain Kirk turns to crowd-funding to finance new book on how to reinvent yourself after 50He has battled the Klingons and boldly gone where no man has gone before as Captain James T Kirk of the USS Enterprise, but now William Shatner is taking on a new mission: conquering the world... Continue reading at The Guardian
[ The Guardian | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#star trek
Through the campaign, the publisher will donate a book to the organization Save the Children every time someone uses the hashtag online. Penguin Random House will make donations up to 25,000 times. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-11-22 00:00:00 UTC ]
More news stories like this |
Harlequin’s Mira imprint has acquired three novels in the Daisy's War trilogy, set against the backdrop of World War II. The saga, by Merryn Allingham, charts the fortunes of working class Londoner Daisy Driscoll during the 1939-45 war period. Commissioning editor Sally Williamson bought world... Continue reading at The Bookseller
[ The Bookseller | 2014-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mira imprint
#trilogy directly
Young adults dominate the Arabic book market, but publishers are acutely sensitive to the slightest challenge to conservative etiquetteThe boom in young adult fiction has left the Arab publishing world playing catch-up, as authors try to compete with Twilight and The Hunger Games without... Continue reading at The Guardian
[ The Guardian | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hunger games
#arabic children
#younger children
#young adults
Blinkbox books is this week launching its biggest marketing campaign to date, which includes a partnership with the Mirror Group of newspapers. The Tesco-owned company’s marketing drive will celebrate “the joys of digital reading – without needing to buy a dedicated device”. A three-month... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blinkbox books
#week launching
#digital reading
#key moments
Regional newspaper publishers pool ad space to compete with tech companies such as Facebook, Microsoft and Google Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#johnston press
#local world
#tech companies
Amazon Anonymous has raised £7,000 for a campaign urging people not to shop with Amazon this Christmas. The campaign group is asking people to sign up to its Amazon Free Challenge, where customers boycott shopping with Amazon from the 1st to the 25th of December to show the retailer that: “if... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon anonymous
#campaign group
#fair share
#shoppers find
Foyles has unveiled its latest Christmas campaign this week (3rd November) targeting “book givers” and “celebrating thoughtfulness”. The campaign was rolled out across the chain’s bookshops and website and will be supported by 16-sheet and four-sheet adverts on the London Underground from 1st... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#london underground
#1st december
After several years of honing its skills on properties like Back to the Future and Sam & Max, Telltale Games nailed its episodic storytelling approach with 2012's brilliant The Walking Dead. It forced you to make moral and strategic choices while trying to survive the undead uprising, and... Continue reading at PC World
[ PC World | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smartphone screen
#source material
The Library Campaign has termed the new report from the Commons Culture, Media and Sport Committee into the activities of Arts Council England a "damp squib". In the report, released yesterday (5th November), the CMS Committee criticised ACE for its bias in funding projects in the capital, but... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library campaign
#commons culture
#sport committee
#arts council
We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john green
#diverse books
#bestselling author
#increase diversity
#childrens books
The three leading UK political parties have pledged to support the National Literacy Forum’s campaign to improve literacy in the UK. The National Literacy Forum, led by the National Literacy Trust and supported by organisations such as Booktrust and The Reading Agency, yesterday (29th... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#improve literacy
#literacy skills
#reading agency
#children born
Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller
[ The Bookseller | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital storytelling
#marketing campaign
#drive sales