J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support


The Worldly Magic of Hugo Pratt's ‘Corto Maltese’

PW interviews IDW/EuroComics editor Dean Mullaney and translator Simone Castaldi about 'Under the Sign of Capricorn,' the first of twelve projected reprint volumes of Hugo Pratt's beloved Corto Maltese series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Guinness World Records is the Christmas Number One

Guinness World Records 2015 (GWR) is the UK's official Christmas number one. In the seven days ending 20th December, the annual tome of record-breaking achievements from across the globe sold 58,477 copies, a volume rise of nearly 12% week to week. This is the first time in over a decade that... Continue reading at The Bookseller

[ The Bookseller | 2014-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas number #60th anniversary


‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online retailer

Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet retailer #uk headquarters #pay workers #5m worth #living wage #holiday season


Edicola: Bringing New Chilean and Italian Authors to the World

Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #italian authors #ebook formats


Ex-News of the World journalists given go ahead to sue for unfair dismissal

Neville Thurlbeck and James Weatherup get green light from employment tribunals to take action against News Group NewspapersTwo former News of the World journalists who were jailed for hacking the phones of politicians and celebrities have been given the go ahead to sue Rupert Murdoch’s... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #green light


PRH Expands Donation Campaign

Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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FBF partners with World Cookbook Fair

Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culinary sector #juergen boos #edouard cointreau #vice president


Frankfurt Book Fair Partners with World Cookbook Fair

The Frankfurt Book Fair and the World Cookbook Fair have partnered to strengthen the international culinary and wine publishing community starting in 2015. The post Frankfurt Book Fair Partners with World Cookbook Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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World Cookbook Fair Coming to Frankfurt 2015

In 2015, the Frankfurt Book Fair will be staging The World Cookbook Fair, which promises to, according to the Frankfurt Book Fair, "bring the very best publishers and authors of the culinary sector." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culinary sector


Book ban campaigners deliver "hundreds of books" to MoJ

English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller

[ The Bookseller | 2014-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english pen #howard league #london headquarters


Campaigners 'thrilled' by prison books ruling

Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller

[ The Bookseller | 2014-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-profile authors #high court #sending books #prisoners unlawful


Squirl Creates Portal Between Literary, Real Worlds

Squirl, a Houston-based start-up company, plans to roll out, this month, the beta version of a location-based app intended to provide a high-tech portal between imaginary landscapes and their real world inspirations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version


The Magazine World’s Oldest, Richest and Biggest Audiences

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine

[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #magazine world #top brands


Publicity Campaign Calls on Booksellers to End Novel

Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books #holiday season


Quercus launches Christmas book-giving campaign

Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller

[ The Bookseller | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus books #receiving books #christmas campaign #greatest gift


Poetry and Booker winner for World Book Night 2015

Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker winner #special editions #annual event #23rd april


Campaign group launches 'Amazon Free' shopping guide

Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller

[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Bay Area Book Fest Launches Indiegogo Campaign

The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indiegogo campaign #raise $50


DMP Tries New Tezuka Kickstarter After Failed Campaign

After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program