No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews
[ Betanews | 2015-01-09 00:00:00 UTC ]
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PW interviews IDW/EuroComics editor Dean Mullaney and translator Simone Castaldi about 'Under the Sign of Capricorn,' the first of twelve projected reprint volumes of Hugo Pratt's beloved Corto Maltese series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Guinness World Records 2015 (GWR) is the UK's official Christmas number one. In the seven days ending 20th December, the annual tome of record-breaking achievements from across the globe sold 58,477 copies, a volume rise of nearly 12% week to week. This is the first time in over a decade that... Continue reading at The Bookseller
[ The Bookseller | 2014-12-24 00:00:00 UTC ]
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Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
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Neville Thurlbeck and James Weatherup get green light from employment tribunals to take action against News Group NewspapersTwo former News of the World journalists who were jailed for hacking the phones of politicians and celebrities have been given the go ahead to sue Rupert Murdoch’s... Continue reading at The Guardian
[ The Guardian | 2014-12-23 00:00:00 UTC ]
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Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The Frankfurt Book Fair and the World Cookbook Fair have partnered to strengthen the international culinary and wine publishing community starting in 2015. The post Frankfurt Book Fair Partners with World Cookbook Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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In 2015, the Frankfurt Book Fair will be staging The World Cookbook Fair, which promises to, according to the Frankfurt Book Fair, "bring the very best publishers and authors of the culinary sector." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
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English PEN and the Howard League for Penal Reform today (11th December) delivered hundreds of books to the Ministry of Justice (MoJ) to send on to prisoners. Authors Francesca Simon and Miranda France joined representatives of the charities, who wore Christmas-themed clothing and offered mince... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Campaigners and prominent trade figures, including many high-profile authors, have expressed their delight with the High Court’s decision to rule the government's ban on sending books to prisoners unlawful. Continue reading at The Bookseller
[ The Bookseller | 2014-12-06 00:00:00 UTC ]
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Squirl, a Houston-based start-up company, plans to roll out, this month, the beta version of a location-based app intended to provide a high-tech portal between imaginary landscapes and their real world inspirations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences. The company—which actually provides the MPA with its print and digital edition readership... Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-05 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Quercus has launched a Christmas campaign to celebrate the joy of giving and receiving books. As part of the Greatest Gift campaign, 15 key bloggers and BookTubers will upload a post explaining why they think books are the greatest gift to give. Each Greatest Gift “blog tour partner” will also... Continue reading at The Bookseller
[ The Bookseller | 2014-12-03 00:00:00 UTC ]
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Poetry, Young Adult titles and a Booker Prize winning author feature on the list of books to be given away during World Book Night 2015. Special editions of the 20 titles will all be given away by thousands of volunteers, who can now begin applying to take part in the annual event on 23rd April... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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Independent booksellers and WH Smith feature on an “alternative” shopping guide for Christmas created by campaign group Amazon Anonymous. The group has teamed up with Ethical Consumer to create an alternative shopping guide for those who have signed up to its “Amazon Free Challenge” – in which... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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The Bay Area Book Festival, set for June 6-7, is launching an Indiegogo campaign to raise $50,000 to support their first festival in Berkeley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-02 00:00:00 UTC ]
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After the failure of an ambitious Kickstarter campaign organized by Digital Manga Publishing to release the backlist of the late manga artist Osamu Tezuka, DMP has reconfigured its publishing program and plans to release the books over 20 years instead of Five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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