J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Monthly Magazine #2: Ebooks Around the World

Our digital magazine for March focuses on ebook businesses and initiatives around the world, from sales to format, enhanced content to devices. Download your copy here. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #enhanced content


World Book Day titles triumph; Berry cooks up a storm

World Book Day titles dominated the top of last week's UK Official Top 50, nabbing the first... Continue reading at The Bookseller

[ The Bookseller | 2014-03-11 00:00:00 UTC ]
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Is the LRB one of the best magazines in the world?

The London Review of Books has become the most successful – and controversial – literary publication in Europe. Just what is Mary-Kay Wilmers, its 75-year-old editor, getting so right?The offices of the London Review of Books are situated on the top two floors of a Georgian townhouse in the... Continue reading at The Guardian

[ The Guardian | 2014-03-09 00:00:00 UTC ]
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Teaser campaign from Blackwell's

Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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‘Comics World’ Newsletter Now Twice a Month

PW Comics World, Publishers Weekly’s regular email newsletter on graphic novel and comics publishing, is increasing its frequency to twice a month. Beginning March 5 2014, the newsletter will go out on the first and third Wednesdays of every month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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Friends of St. Mark’s Launch Indiegogo Campaign

The East Village bookstore is stepping up its fundraising efforts for the store's impending move and transition to a nonprofit event space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #impending move


'12 Years a Slave' will be distributed to schools as part of World Book Night

Special World Book Night copies of '12 Years a Slave' will be made available to schools. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-01 00:00:00 UTC ]
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Local World's flagship evening regional newspapers suffer big circulation falls

Leicester Mercury down 14.4% on the year while rival titles belonging to Johnston Press and Trinity Mirror also sufferSeveral Local World flagship evening regional newspapers suffered double digit year-on-year circulation falls, according to the latest ABC figures.Many of its regional rivals... Continue reading at The Guardian

[ The Guardian | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing frequency #liverpool echo #birmingham mail


In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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The Wonderful World of Book Titles

Publishers put out some very curious books on strange topics, as exhibited by this year's shortlist for the Diagram Prize for Oddest Book Title of the Year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful world #book titles #publishers put #diagram prize


Valentine's Day: Bookstores celebrate all over the world

Valentine's Day: Many bookstores have embraced the holiday in manners both touching and funny. Two bookstores celebrated Valentine's Day by offering to set up customers on a 'blind date' with a book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-02-15 00:00:00 UTC ]
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In the Arab World Islam Sells in “P,” Unorthodox Sells in “E”

Literary scout Simone Garzella looks at what's selling in the the Arabic book market how the region continues to evolve amidst some troubled times. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #troubled times


After a Long Wait, FDA's Latest Anti-Smoking Campaign Arrives Next Week

The Food and Drug Administration is rolling out an ambitious anti-smoking campaign designed to dissuade young people from picking up the habit by appealing to their vanity.DraftFCB is handling creative for the campaign, a two-year, $115 million campaign with the tagline "The Real Cost."... Continue reading at Advertising Age

[ Advertising Age | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long wait #real cost #teen vogue #bus shelters


Kindle Worlds Expands

Seven new rights holders have signed agreements for Kindle Worlds, Amazon's model that allows writers to publish and sell authorized stories inspired by popular worlds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights holders #kindle worlds


'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section (+video)

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter #universal studios


'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter #universal studios


CUP to launch online Jonson archive

The complete writings of Ben Jonson will soon be available in an online archive which took... Continue reading at The Bookseller

[ The Bookseller | 2014-01-22 00:00:00 UTC ]
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Save the Children takes literacy campaign to House of Lords

Children’s charity Save the Children took its Change The Story literacy campaign to the... Continue reading at The Bookseller

[ The Bookseller | 2014-01-21 00:00:00 UTC ]
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Campaigners brand DCMS library stats 'bonkers'

A new Department of Culture, Media and Sport library report estimating that only 90 static... Continue reading at The Bookseller

[ The Bookseller | 2014-01-20 00:00:00 UTC ]
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Digital Book World 2014: An Industry Transformed

The fifth installment of Digital Book World, the annual New York City conference on digital publishing, was held last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry transformed #digital publishing