It’s all about Me, Inc – how to get ahead in the age of egonomics

In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book? Of course you do. Literally everyone and their dog thinks they have a book in them. And while not everyone may be able to write, with enough guile behind you pretty much anybody can make it to the top of a bestseller list.Take Lani Sarem, for example. For a few hours in August, the novice author’s debut novel, Handbook for Mortals, was No 1 on the New York Times bestseller list for young adult literature. Soon after Sarem’s fantasy novel reached the top spot, however, there was a plot-twist. People on social media began questioning exactly how a book nobody had ever heard of, by an unknown author, put out by an unfamiliar publisher, had suddenly magicked its way on to a prestigious literary list. The answer was somewhat prosaic: bulk-buying copies of the book from bookshops that report their sales to the New York Times.Having an amazing personal Twitter feed can become a lucrative career in itselfYou can also catapult your way to internet fame and fortune by monetising your pet through something like The Dog Agency Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-09-04 00:00:00 UTC ]
News tagged with: #bestseller list #internet fame

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'Queen of cosy crime' Rowlands dies, aged 96

Betty Rowlands, dubbed the “queen of cosy crime” by publisher Bookouture, has died at the age of 96. Continue reading at The Bookseller

[ The Bookseller | 2020-08-10 05:46:55 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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J K Rowling's Ickabog cover revealed ahead of November release

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[ The Bookseller | 2020-07-21 16:56:53 UTC ]
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Barnes & Noble Regroups and Looks Ahead

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[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Yale UP snaps up English translation of Lévy’s The Virus in the Age of Madness

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[ The Bookseller | 2020-07-02 02:19:04 UTC ]
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How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

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[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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Felicity Bryan dies, aged 74

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[ The Bookseller | 2020-06-22 06:13:43 UTC ]
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Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
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Carlos Ruiz Zafón dies, aged 55

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To Change How You Publish in the Digital Age, Start with a Question

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[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

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[ Digiday | 2020-05-28 01:23:59 UTC ]
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Frankfurt Book Fair 2020 confirmed to go ahead

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[ The Bookseller | 2020-05-27 11:56:53 UTC ]
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BookExpo 2020: Tristan Strong, Kwame Mbalia’s Wounded Hero, Forges Ahead

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[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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Commission Reps See Challenges Ahead—As Well As Opportunities

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[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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“We Were Created for a Moment Like This.” How Harvard Business Review Is Forging Ahead During a Pandemic

In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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An African Literary Festival for the Age of Coronavirus

Book events worldwide are on hold, but Afrolit Sans Frontieres uses social media to host frank discussions around writing, creativity, sex and violence. Continue reading at The New York Times

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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

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