It’s all about Me, Inc – how to get ahead in the age of egonomics

In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book? Of course you do. Literally everyone and their dog thinks they have a book in them. And while not everyone may be able to write, with enough guile behind you pretty much anybody can make it to the top of a bestseller list.Take Lani Sarem, for example. For a few hours in August, the novice author’s debut novel, Handbook for Mortals, was No 1 on the New York Times bestseller list for young adult literature. Soon after Sarem’s fantasy novel reached the top spot, however, there was a plot-twist. People on social media began questioning exactly how a book nobody had ever heard of, by an unknown author, put out by an unfamiliar publisher, had suddenly magicked its way on to a prestigious literary list. The answer was somewhat prosaic: bulk-buying copies of the book from bookshops that report their sales to the New York Times.Having an amazing personal Twitter feed can become a lucrative career in itselfYou can also catapult your way to internet fame and fortune by monetising your pet through something like The Dog Agency Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-09-04 00:00:00 UTC ]
News tagged with: #bestseller list

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Diversity in Publishing in the Age of Black Lives Matter

While recent efforts are encouraging, publishing needs to establish permanent methods to give people of color more opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Diversity in the Age of Black Lives Matter

Since the killing of George Floyd in late May, the book publishing industry, overwhelmingly white at every level, seems to have reached a period of reckoning about its own history of exclusionary hiring practices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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'Queen of cosy crime' Rowlands dies, aged 96

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[ The Bookseller | 2020-08-10 05:46:55 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

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[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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How Digital Media Can Stay One Step Ahead of the Diversity Revolution

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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

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Felicity Bryan dies, aged 74

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