It’s all about Me, Inc – how to get ahead in the age of egonomics

In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book? Of course you do. Literally everyone and their dog thinks they have a book in them. And while not everyone may be able to write, with enough guile behind you pretty much anybody can make it to the top of a bestseller list.Take Lani Sarem, for example. For a few hours in August, the novice author’s debut novel, Handbook for Mortals, was No 1 on the New York Times bestseller list for young adult literature. Soon after Sarem’s fantasy novel reached the top spot, however, there was a plot-twist. People on social media began questioning exactly how a book nobody had ever heard of, by an unknown author, put out by an unfamiliar publisher, had suddenly magicked its way on to a prestigious literary list. The answer was somewhat prosaic: bulk-buying copies of the book from bookshops that report their sales to the New York Times.Having an amazing personal Twitter feed can become a lucrative career in itselfYou can also catapult your way to internet fame and fortune by monetising your pet through something like The Dog Agency Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2017-09-04 00:00:00 UTC ]
News tagged with: #bestseller list #internet fame

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Photo Essay: Midwest Booksellers Adapt to the Age of Covid-19

As the Covid-19 pandemic enters its second month, these images capture booksellers continuing to adapt to a shifting retailing landscape. Some states are relaxing restrictions on business, while others remain locked down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Vampires Through the Ages: the Comics Anthology We Need

What would a comics anthology following the progression of vampire lore from the ancient world to modern takes look like? Find out here. Continue reading at Book Riot

[ Book Riot | 2020-05-06 10:35:39 UTC ]
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Debut author Jacqueline Rohen dies suddenly, aged 40

Author and conservationist Jacqueline Rohen, whose debut novel How to Marry Your Husband is published by Arrow this month, has died suddenly at her home in Uganda.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-04 07:16:06 UTC ]
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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Frankfurt Book Fair expected to go ahead despite Covid-19 crisis, says Boos

Frankfurt Book Fair is still expected to go ahead in October despite the coronavirus crisis, its president Juergen Boos has said. Continue reading at The Bookseller

[ The Bookseller | 2020-04-22 04:49:28 UTC ]
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RH's Bob Loomis Dies at Age 93

Bob Loomis, who began his career as an editor at Random House when company founders Bennett Cerf and Donald Klopfer were still running the publisher, died April 19 at age 93. Loomis retired from Random House in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Children’s Books in China 2020: Looking Ahead

Chinese children’s publishers are busy analyzing the market, weighing strategies to reach readers, and building their lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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The Cold War roots of Putin’s digital-age intelligence strategy

The Soviet Union’s fall shapes the Russian leader’s espionage aims, Gordon Corera writes. Continue reading at The Washington Post

[ The Washington Post | 2020-04-10 12:00:00 UTC ]
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Learning at Home in the Age of Covid-19

While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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For fans of Indiana Jones and Dan Brown, an adventure story for the ages

Talbot Mundy’s “The Nine Unknown,” a 1920s occult thriller, is among several literary gems now in the public domain. Continue reading at The Washington Post

[ The Washington Post | 2020-04-07 14:00:00 UTC ]
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UK's World Book Night celebrations to go ahead online

 The Reading Agency has confirmed the UK's World Book Night celebrations will go ahead on 23rd April, but will be modified due to Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-04-02 06:54:47 UTC ]
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Challenger Brands Have More Options as Demand for Digital Content in the Tech Age Grows

The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek

[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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A New Spiritual Age Dawns, and Publishers Are Pivoting Toward It

Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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10 SUCH A FUN AGE Book Club Questions And Reading Guide

Read Such A Fun Age by Kiley Reid and want to share with your book club? Use these Such A Fun Age book club questions to get the conversation going. Continue reading at Book Riot

[ Book Riot | 2020-03-13 10:41:42 UTC ]
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Yellow Kite to publish King's professor's guide to ageing well

Yellow Kite has acquired a book on "the art of healthy ageing", The Lazarus Strategy: How to Age Well and Wisely, by 84-year-old Dr Norman Lazarus.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 23:22:32 UTC ]
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Aging Media Network Serves Senior Care Professionals, But Its Business Model Is Young at Heart

[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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Hay Festival still going ahead, says Florence

The Hay Festival is still going ahead as planned in May despite concerns around the spread of coronavirus. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 22:17:03 UTC ]
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Laura Zigman’s ‘Separation Anxiety’ tackles middle-aged loneliness with a perfect mix of grief and humor

“Separation Anxiety” is a long-awaited comeback for this clever writer who hasn’t published a novel since “Piece of Work” in 2006. Continue reading at The Washington Post

[ The Washington Post | 2020-03-09 21:02:33 UTC ]
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