In a world ruled by social media, online image is the key to success, and now a host of services are springing up to optimise your personal brand – by supplying fake followers, monetising your pets or revealing how to write an Amazon bestseller overnightSo you want to write a bestselling book? Of course you do. Literally everyone and their dog thinks they have a book in them. And while not everyone may be able to write, with enough guile behind you pretty much anybody can make it to the top of a bestseller list.Take Lani Sarem, for example. For a few hours in August, the novice author’s debut novel, Handbook for Mortals, was No 1 on the New York Times bestseller list for young adult literature. Soon after Sarem’s fantasy novel reached the top spot, however, there was a plot-twist. People on social media began questioning exactly how a book nobody had ever heard of, by an unknown author, put out by an unfamiliar publisher, had suddenly magicked its way on to a prestigious literary list. The answer was somewhat prosaic: bulk-buying copies of the book from bookshops that report their sales to the New York Times.Having an amazing personal Twitter feed can become a lucrative career in itselfYou can also catapult your way to internet fame and fortune by monetising your pet through something like The Dog Agency Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2017-09-04 00:00:00 UTC ]
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The Thames riverbed proves to be inspirational for former publishing professional Lara Maiklem in a book that’s part memoir, part ode to a love of mudlarking. Continue reading at The Bookseller
[ The Bookseller | 2019-08-10 17:26:35 UTC ]
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Toni Morrison, Nobel Laureate and author of Beloved, has died at the age of 88, her publisher Knopf has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 11:43:53 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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Bookouture has hired Sphere’s Lucy Dauman and HQ’s Cara Chimirri ahead of a move to the Bloomsbury Building. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 11:24:49 UTC ]
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Andrea Camilleri, author of the Inspector Montalbano series, has died at the age of 93. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 02:58:54 UTC ]
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Hodder has unveiled striking new covers for four classic Stephen King novels to coincide with the horror master’s new novel The Institute. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:43:28 UTC ]
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Former prime minister David Cameron will “talk candidly” to mark the publication of his long-awaited autobiography, For The Record (William Collins), in a series of events. Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 16:12:23 UTC ]
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The young heroine of Dylan Meconis’s graphic novel “Queen of the Sea” learns how suddenly, and ruthlessly, fortune can turn a queen into a pawn. Continue reading at The New York Times
[ The New York Times | 2019-06-25 19:52:06 UTC ]
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Romance novelist Judith Krantz has died in California, aged 91, from natural causes. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 19:07:56 UTC ]
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Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 09:58:32 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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It’s a parlor game as old as the Cannes International Festival of Creativity itself—guessing which campaigns will nab the gold at the industry’s highest-profile and most important creative showcase. So we decided to ... just do it. Ad Age surveyed top creatives for their predictions on which... Continue reading at Advertising Age
[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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Regulators are coming after Amazon, Apple, Facebook, and Google, and it could get ugly. The companies would benefit by acting pre-emptively. Continue reading at Wired
[ Wired | 2019-06-10 11:00:00 UTC ]
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They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
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Author, journalist, and New York Times op-ed columnist Gail Collins may be personally responsible for saving the mental health of untold numbers of readers who depend on her witty, incisive takes on the world to get them through another day in Crazytown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today For over two decades, Ad Age has named Women to Watch in the marketing,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Judith Kerr, illustrator and writer of children’s favourites including The Tiger Who Came to Tea, has died at the age of 95. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 17:41:23 UTC ]
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Fake accounts spread white-nationalist messages and amassed larger followings than actual far-right parties before being taken down, according to a new report. Continue reading at Wired
[ Wired | 2019-05-22 05:00:00 UTC ]
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On the eve of Sharjah's year as UNESCO's World Book Capital, the International Publishers Association brass sees the 11-year-old children's reading fair. The post IPA Leaders Tour Sharjah Children’s Reading Festival Ahead of World Book Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-22 00:00:00 UTC ]
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"Are you surprised that rich parents are bribing their rich kiddies into top schools? Shocked, even? Don't be." Continue reading at The Huffington Post
[ The Huffington Post | 2019-04-05 08:06:32 UTC ]
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