‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-30 00:00:00 UTC ]
News tagged with: #post articles #google amp #apple news #main concerns #driving revenue

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Facebook wants more 'high quality' videos it can slap ads on

Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget

[ Engadget | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high quality #video ads #vox media


Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #audience segments #attractive proposition #brands alike #media executives #digital ecosystem


Facebook May Host News Sites’ Content

Nothing attracts news organizations like Facebook. And nothing makes them more nervous.       With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vital source


Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content


Facebook quiz publisher PlayBuzz raises $16m in funding

Israeli-based quiz and list publishing platform uses content from organisations including such as the Daily Telegraph and AOLQuiz and list publishing platform PlayBuzz has announced it has raised $16m (£11m) in venture capital funding to drive international expansion.The second funding round,... Continue reading at The Guardian

[ The Guardian | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding round #organisations including #daily telegraph


New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan

New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading at Advertising Age

[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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Facebook, Twitter, YouTube? How ‘@TheBuzzer’ decides where to post its videos

"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms


European publishers share their biggest revenue challenges

Digital advertising revenue isn't replacing publishers' lost print revenue. So, publishers are having to create new business units to make up the loss. But that's hard to pull off. Trinity Mirror says it's looking at user behavior to identify new revenue streams. Meanwhile, Norway's Dagens... Continue reading at Digiday

[ Digiday | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business units #trinity mirror #revenue streams


Spirituality and Religion Update: Meet the Authors

This rich category embraces a plethora of topics, as evidenced by the writers of five new books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion update


Spirituality and Religion Update: Evergreens for Publishers

Certain kinds of books are the staff of life for publishers, because readers never tire of them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion update


Book revenues decline in Wiley third quarter

2014 acquisitions Profiles International and Crossknowledge helped John Wiley & Sons to a third quarter revenue rise of 5% on a constant currency basis (2% including the impact of foreign exchange), at $465m. However, the company said organic revenue – excluding the impact of the buys - was... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign exchange #essentially flat #financial year


Facebook Focus for IPG Day One

Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Google, Beware: Facebook to Open Ad Exchange Powered by LiveRail

Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ads #publishers sell #ad exchange #facebook continues #facebook bought #people familiar


Mail Online censured over Liz Jones article – but print version is cleared

Mail on Sunday insists press watchdog Ipso should consider online version of column separately as they are under independent editorial controlPress watchdog Ipso has upheld a complaint about a column by Liz Jones posted on Mail Online – but rejected criticism of the same article when it was... Continue reading at The Guardian

[ The Guardian | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online #print version #online version


5 of the most popular UK outlets on Facebook tell their secrets

U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday

[ Digiday | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trinity mirror


Religion Update Spring 2015: Comfort & Counsel

This spring, spirituality and religion publishers once again have a host of new titles to help the reader navigate the choppy waters of aging, a devastating diagnosis, or the death of a loved one. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Religion Update Spring 2015: Daily Bread and Butter

In 1924, a new book appeared on the scene that did not excite high initial sales expectations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared


Religion Update Spring 2015: Is Heaven for Real?

The mysteries of the afterlife continue to fascinate readers eager to know how they or their loved ones might fare after death, and publishers are just as eager to help them answer these age-old questions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Religion Update Spring 2015: All in the Family

Parents always need a little extra help, families need support, and marriages need fine tuning. Publishers want to pitch in with books that address such issues, and readers of all religious stripes will find resources galore this season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fine tuning


Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook -- #editorial staff