‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-30 00:00:00 UTC ]
News tagged with: #post articles #google amp #apple news #main concerns #driving revenue

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Not just quizzes: News is gaining on Facebook, too

A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday

[ Digiday | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #traditional publishers #big fan


Facebook’s Audience Network puts native ads everywhere (and publishers are on-board)

Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday

[ Digiday | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #single platform


How Bleacher Report is Facebook-proofing its traffic

While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traffic appeared #bleacher report #facebook referrals #sports fans


Here Is the Captivating Ad Format Facebook Hopes Wows Its Users

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed.  There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek

[ AdWeek | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone interview


Thrillist CEO Ben Lerer: Publishers Must Find Revenue Sources Beyond Advertising

For Thrillist, remnant advertising is non-existent and ads aren't sold programmatically. Instead, the digital publisher embraced ecommerce. That business is now three times the size of its ad business. Continue reading at AdAge.com Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #sold programmatically


News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon


Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media strategy #emerging markets #latin america #middle east


Postmedia Drives Advertising Revenue with Video Partnership

Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market.  Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #$145 million


Tumblr's 'big update' promotes essay writing, fewer GIFs

If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget

[ Engadget | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big update #publishing platform


Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Conde Nast Editors to Create Articles, Videos for Advertisers

Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age

[ Advertising Age | 2015-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sea change #advertising content #tom wallace #editor called #magna carta #native ads


Turkey to Facebook: ban pages that insult the Prophet Mohammad or we'll block you

Over the weekend a court in Turkey told Facebook to block several pages that had been deemed to insult the Prophet Mohammad. A court order was delivered to the social network with the threat that if Facebook failed to comply, the site would be completely blocked in Turkey. Turkey's banging of... Continue reading at Betanews

[ Betanews | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook failed #court order


What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Mark Zuckerberg announces next 'Year of Reading' Facebook pick

Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users #steven pinker


Facebook cracks down on hoaxes and spam in its latest news feed tweak

Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian

[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Second Facebook Book Club choice looks at violence

Mark Zuckerberg’s second book for his Facebook book club is The Better Angels of Our Nature by Steven Pinker (Penguin). The book is currently showing as not in stock on Amazon.co.uk until January 21st, and on Amazon.com until January 24th. The book is showing as available on the Waterstones’... Continue reading at The Bookseller

[ The Bookseller | 2015-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg


Facebook Guts The Design Firm Behind Medium

Two words: talent grab.You may not recognize the Toronto-based design firm Teehan+Lax, but you probably know some of the hit products it's behind, like the social publishing platform Medium and the reading app Readability. Now, the firm is closing, as Facebook—in a play for total publishing... Continue reading at Fast Company

[ Fast Company | 2015-01-20 00:00:00 UTC ]
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Houellebecq’s Soumission becomes instant bestseller in wake of Paris attacks

Novel, which imagines a world where Muslim fundamentalists rule France, sells 120,000 copies in five days to top country’s book chartsRead the Guardian’s review of SoumissionMichel Houellebecq’s controversial new novel Soumission, in which France is governed by the “Muslim Fraternity” party,... Continue reading at The Guardian

[ The Guardian | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instant bestseller #paris attacks #bestseller lists #first-week sale #book charts #livres hebdo


‘Print Still 90pc of Revenue’ Says Daily News Chief

A publishing group’s managing editor has said 90pc of revenue made by its flagship title comes from print.    Tom Thomson, managing editor of the Herald & Times group, made the claim about Glasgow daily The Herald while speaki ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue made #managing editor #flagship title


In Colombia, Facebook Partners with 24symbols for Free Books

For the first time, Facebook's Internet.org app has bundled free ebooks with its services, starting in Colombia with 24symbols. The post In Colombia, Facebook Partners with 24symbols for Free Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books