Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
News tagged with: #harpercollins uk #promote books

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Ross Levinsohn Joins Scout Media as Executive Chairman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which has recently been renamed Guggenheim Entertainment Media, for 18 months before... Continue reading at AdWeek

[ AdWeek | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #venture fund #key issues #day-to-day basis


Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Mighty Media Acquires Scarletta

Mighty Media Inc.,a Minneapolis packaging, production, and interactive company, has, as of July 1, made Scarletta, which publishes books primarily for the children's market, a division of Mighty Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-23 00:00:00 UTC ]
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Salesforce.com's trademark infringement anything but social, lawsuit claims

Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.Social Studio, which was launched in... Continue reading at PC World

[ PC World | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trademark infringement #recently launched #lawsuit filed #district court #northern district


Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #ebook sales #ebook royalties #traditional publishers


News Corp and media union warn over crackdown on spy reporting

Publisher says it would fight any measure that restricted free speech amid furore over new security lawsAustralias biggest newspaper publisher and the media union have warned the government against elements of a planned new national security bill that could allow journalists to be jailed for... Continue reading at The Guardian

[ The Guardian | 2014-07-17 00:00:00 UTC ]
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Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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I-5 Publishing Buys Say Media Pet Properties

I-5 Publishing is adding to its portfolio of pet brands by purchasing Dogster and Catster from Say Media. Terms weren't disclosed. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #i-5 publishing #terms weren


Adams Publishing Buys Assets of Huckle Media

Adams Publishing Group, LLC announced that it has purchased the assets of Huckle Media LLC located in southern Minnesota, according to John Cribb, Cribb, Greene & Associates who represented the Huckle family in the transaction. The acquisition ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john cribb


Egyptian, Syrian Islamic Publishers Stay Faithful to Market

Egypt, where book sales have fallen by 50%, has given a home to several Syrian Islamic publishers who say the faithful need them as much now as before. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales


Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #consumer insight


Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

Oceano, one of the largest Spanish-language publishers, has finally launched a line of ebook titles out of its Mexico subsidiary aimed at Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finally launched #ebook titles #latin america


Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller marketing #publicity conference #live blog


How to squeeze more out of digital marketing

Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #studies show


Eyes on the prize for children's market

In the past 20 years, the number of prizes geared towards children’s books has trebled,... Continue reading at The Bookseller

[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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Will digital eat the children's media world? 'It's totally going to happen!'

But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian

[ The Guardian | 2014-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books #entertainment industry #panel session #book publishers


Global Publishing Leaders 2014: China South Publishing & Media Group Co., Ltd

China South Publishing & Media Group Co., Ltd (ZhongNan) is a book and newspaper publisher and printer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Olma Media Group

Olma Media Group is one of the most rapidly expanding publishing houses in Russia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app publishers #weather channel #big player #consumer data


B&N to Separate Retail, Nook Media

The Barnes & Noble board of directors has given its approval to separate the entity into two public companies with one holding the retail trade stores and the other holding its Nook operations plus the college bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook media #nook operations