As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and, thanks to the blog revolution, thousands of people did. In the mid-2000s, especially, the dream of web-based nanopublishing was alive and well: if “freedom of the press is guaranteed only to those who own one,” as AJ Liebling famously said, then suddenly hundreds of millions of people had a printing press at their fingertips. Arianna Huffington, and her investors, made a small fortune from aggregating what those people had to say: “self expression is the new entertainment,” she said, and she wasn’t wrong.And then came smartphones. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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As magazine media continues to change and leaders in the field wrangle emerging technologies, there were several major wins this year. The post Media Execs On Their Biggest Wins of 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-23 00:00:00 UTC ]
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How do writers and publishers handle charged topics like climate change? Environmentalist Jamie Clarke makes a case for including more perspectives, both for the sake of book sales and the planet. The post Can Better Writing Make Climate Change Less Polarizing? appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-20 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
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Hubert Burda needs consent from BBC Worldwide before it can acquire publisher of Top Gear magazine and other titlesThe Radio Times is poised to go into foreign ownership, as German publisher Hubert Burda finalises a deal to buy its parent company.Immediate Media, which struck a £121m deal with... Continue reading at The Guardian
[ The Guardian | 2016-12-19 00:00:00 UTC ]
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How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-19 00:00:00 UTC ]
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The Culture, Media and Sport select committee has warned that budget cuts are making culture less accessible, as part of its latest report on funding and support for the arts outside London. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Bridget Jones has made the Woman's Hour Power List - despite being a fictional character. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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The London Book Fair's Quantum Conference and Nielsen's BookInsights merge, while the Authors Guild and Media Coalition get together on freedom of speech. The post Teaming Up: London Book Fair and Nielsen, Authors Guild and Media Coalition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-08 00:00:00 UTC ]
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With restructuring, centralization of content creation and the scaling back of print publications, it's been a rough year for some magazines. As they search for larger, younger audiences, they're getting creative on all social media platforms. We explore the shifting media landscape of fashion,... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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Literary agent Andrew Wylie delivered a keynote at the Guadalajara Book Fair and shared stories from his storied career. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
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Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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Books by Maggie O’Farrell, Kit de Waal, Kate Tempest and Francesca Simon are among those shortlisted for the 2016 Costa Book Awards, in a strong year for women writers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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