iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Upcoming Comics Events: March 31, 2014

Comic + Cartoon Art Week; MoCCA Arts Fest 2014; Middle East Film & Comic Con; Freak Scene East; University of Florida Comics Conference Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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A Week of Comics Events Kicks off MoCCA Arts Fest 2014

This year Comic and Cartoon Art Week, a series of comics-related events starting April 1 in New York City, will serve as an introduction to the MoCCA Arts Fest, an annual festival of small press comics, held April 5 and 6 at the Lexington Avenue Amory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual festival


Judge approves class-action suit against Apple in ebooks case

A New York judge has given the go-ahead for a group to collectively sue Apple for damages over its collusion with publishers to fix the price of electronic books.Denise Cote, a judge at the U.S. District Court for the Southern District of New York, wrote in her approval of class status that... Continue reading at PC World

[ PC World | 2014-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york judge #ebooks case #harpercollins publishers #electronic books #district court #southern district #class status #simon schuster


Green Apple Named PW Bookstore of the Year

The 47-year-old San Francisco store behind California Bookstore Day is this year's winner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Kobo Inks Deals with Nickelodeon, Blue Apple Books

In separate announcements, Nickelodeon Publishing and Blue Apple Books reached agreements to make their children’s titles available for sale through ebook retailer Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Apple Loses Two Key Decisions in E-book Case

The rulings are a double whammy for Apple, paving the way for the class action suits to continue, while all but knocking out Apple’s defense. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple loses #e-book case #double whammy


Humanoids Debuts Comics App for Apple and Android

Humanoids, the famed French comics house now based in Los Angeles, has released the Humanoids Comics app for iOS and Android. The app offers retail access to more than 60 Humanoids titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #leading provider


Apple, Publishers Battle New E-book Antitrust Claims

Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers battle


8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field


Upcoming Comics Events: March 24, 2014

Ben Katchor in London; "Future Shock" #7 Release Party; Emerald City Comic Con; Paul Hornschemeier, Charles Forsman, and Jesse Lonergan in Somerville. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #future shock


Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency


Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Apple’s May Trial Date in Doubt

Citing numerous pending motions, a letter to the court from the class plaintiffs acknowledges that a May trial may be a stretch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-20 00:00:00 UTC ]
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Drones: Red Hat founder Bob Young's latest investment

Bob Young helped found what would become Red Hat (NYSE: RHT) in 1993. Now, more than 20 years later, he has found a new project - a company he calls “the Red Hat of big data” - and it’s all about drones. Young, whose other roles include heading Raleigh self-publishing firm Lulu.com and backing... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest investment #red hat #tech guy


Upcoming Comics Events: March 17, 2014

3/17: Frank Santoro in Columbus, OH; 3/20: Trina Robbins in Pittsburgh, PA; 3/21: Billy Ireland Museum Opening Receptions in Columbus, OH; 3/21-3/23: MegaCon 2014 in Orlando, FL; 3/22: Pittsburgh Indy Comics Expo in Pittsburgh, PA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Apple: No Consent for Damages Trial in New York

In a reply brief filed late last week, Apple rejected claims that it consented to a damages trial in New York, or that its conduct represented a waiver of its right to have the trial moved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales