iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Upcoming Comics Events: March 3, 2014

Will Eisner Reading by Paul Levitz in New York, NY; Moon Knight Release Party in Dublin, Ireland; Selfmade Hero Spring Party in London, U.K.; Smudge Expo in Arlington, VA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Podcast: Apple Looking To Buy Time In E-Book Case

In a federal courtroom in Manhattan, attorneys for Apple in its ebook price-fixing case are offering up lessons in creative legal maneuvering. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy time #e-book case


India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Apple Appeal: Judge Botched E-book Case

Apple’s appeal of its price-fixing case boils down to this: Judge Denise Cote blew it. "The evidence," Apple argues, "cannot support a finding of a conspiracy." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple argues


In appeal, Apple says ebook ruling will harm consumers

Apple had no knowledge that publishers were engaged in a conspiracy in December 2009 or at any other point, the company said in its appeal against a district court ruling which found Apple and five major U.S. publishers had conspired to fix ebook prices.The district court’s findings show that... Continue reading at PC World

[ PC World | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #ebook pricing #ebook versions


With Latest, Eliot Schrefer Takes YA to Endangered Africa

We interview one of our favorite YA writers, Eliot Schrefer, about his latest YA novel, Endangered, set during a chimpanzee preservation mission in Gabon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Apple Wants to Move E-book Damages Trial

Apple is looking to escape from New York. In a filing this week, Apple attorneys argue that Judge Denise Cote does not have jurisdiction to oversee its upcoming damages trial. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Distribution: Blue Apple Signs with Consortium

New Jersey-based Blue Apple Books has chosen Perseus Books Group member Consortium for its distribution in the U.S. and Canada, effective June 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Upcoming Comics Events: February 24, 2014

"B+F" Tour in Seattle, WA; James Robinson Signing in San Francisco, CA; Gail Simone Signing and Q&A in Portland, OR; Kevin Huizenga Reading and Discussion in Bryn Mawr, PA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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In a Digital World, What Does “Out of Print” Mean?

With ebooks and print-on-demand, readers never again have to want for a much loved, long forgotten, or previously unpublished book from a cherished writer. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world


Apple Remains Defiant After Loss on Monitor Appeal

In a letter filed yesterday, Apple advised the court that it would only provide those documents to the monitor that it viewed as being within the monitor’s narrow mandate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monitor appeal


After Losing Monitor Appeal, Apple Gets a Referee

The appointment of Dolinger to oversee any future disputes appears designed to ensure any future Apple disputes have merit, and that the parties are at least working constructively to resolve those disputes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Inside Nubico, Spain’s Latest Ebook Subscription Service

We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading market


Meredith’s latest mobile ad strategy: rewards for taps

Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday

[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #post meredith #publishing partners


Shares Don't Mean Content is Being Read

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular sites #facebook due


Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published novels


Strong French Manga Market Begins to Dip

In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Connecticut: ‘Wait and See’ How Library E-book Market Develops

A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Apple monitor to stay in ebooks case, with boundaries

Apple will continue to be watched by an antitrust monitor during its appeal of a court order creating the position, a court ruled.While a setback for Apple, which had asked for a stay of the appointment of an external compliance monitor in an ebooks price-fixing conspiracy case, the ruling by... Continue reading at PC World

[ PC World | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #appeals court #ebook market #publishers conspired #district court #southern district #training programs #antitrust laws