iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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Global Book Market Snapshots: France and Germany

In France, the popularity of French should fuel more translations and rights sales. In Germany, the book industry edges tentatively into the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights sales


Time shares drop on market debut

Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News

[ BBC News | 2014-06-09 00:00:00 UTC ]
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Upcoming Comics Events: 6/9-6/15

Fingus Apocalypticon Opening+Reception in New York, NY; Sam Alden and Ohara Hale in Montreal, Quebec; Oslo Comics Expo in Oslo, Norway; Denver Comic Con in Denver, CO; New York Comic Fest in White Plains, NY; Special Edition NYC in New York, NY. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Canadian market is 'blockbuster dependent'

The Canadian book industry’s increasing reliance on bestselling “blockbuster”... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing reliance


Apple iBooks Category Bestsellers, June 1, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended June 1, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Judge Sets New Apple Trial Date

Judge Denise Cote adopted a proposed schedule for Apple’s Damages trial, officially moving the trial from July 14 to August 25. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #damages trial #proposed schedule


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher partners #premium publishers


Upcoming Comics Events: 6/2-6/8

The Comic Book Theater Festival Issue #2 in Brooklyn, NY; Phoenix ComiCon in Phoenix, AZ; Grand Comics Festival in Brooklyn, NY; Olympia Comics Festival in Olympia, WA; Queer Comics Expo in San Francisco, CA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Apple Damages Trial Delayed Again

Under the new proposed schedule, the trial would now begin August 25 at the earliest. The move comes After Apple lost its emergency appeal to stay the proceedings last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed schedule #apple lost


Can Armenian Literature Reach an International Market?

Arevik Ashkharoyan, owner of the First Armenian Literary Agency, discusses trends in international literature and global interest in Armenian authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international market #international literature #global interest


Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #emerging technology #media industry #digital publishing


The Beijing Cookbook Fair: Tasting the $4bn Global Cookbook Market

For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Food, Current Events, and Sports, Oh, My

Rowman & Littlefield continues to make its mark in three varied areas of interest: food studies, current events, and niche areas of sports. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current events


BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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DoJ: Apple Verdict Should Be Affirmed

U.S attorneys argued that evidence of a price-fixing agreement was "overwhelming," and that Apple has identified "no sound reason" to reject Cote's finding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Upcoming Comics Events: 5/26-6/1

Indy PopCon 2014 in Indianapolis, IN; "Interesting Drug" Launch Party in Ann Arbor, MI; Long Beach Comic Expo in Long Beach, CA; Chicago Alternative Comics Expo in Chicago, IL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch party #ann arbor #long beach


For Soothing Relief, Dr. Oz Loves iPad Apps

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my... Continue reading at AdWeek

[ AdWeek | 2014-05-23 00:00:00 UTC ]
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Upcoming Comics Events: 5/19-5/25

Box Brown in Philadelphia, PA; Mark Millar and Duncan Fegredo in London, U.K.; Vancouver Comic Arts Festival in Vancouver, BC, Canada; Graphic Brighton in Brighton, East Sussex, U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #box brown #mark millar #east sussex


Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children


Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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