iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

Other Publishing stories related to: 'iOS9 and the iPad Pro: what the latest Apple event means for marketing'


A Pro-Gun Book…for Kids? Oh No? Oh Yes.

Even children's books aren't immune to hot-button politics, as members of the pro-gun lobby has penned a controversial kids book advocating open carry laws. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aren


Japanese Manga, Anime Firms Debut Latest Antipiracy Project

In the latest effort by Japanese manga and anime houses to fight digital piracy, the industry is coupling take down notices with a series of online video appeals that direct fans to legal access points for manga and anime. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #japanese manga #latest effort


Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade show #pope francis #book cover


Bowker: title numbers hold steady in US print market

A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print market #6% decline


Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


Upcoming Comics Events: 8/4–8/10

Bendis, Fraction, DeConnick Signing in Portland, OR; The Wrenchies Release Party in Portland, OR; Boston Comic Con in Boston, MA; Jim Woodring in Seattle, WA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jim woodring


Apple iBooks Category Bestsellers, July 27, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended July 27, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Court Grants Preliminary Approval to Apple Settlement

As expected, Judge Denise Cote granted preliminary approval to a deal that would settle money damages arising from Apple’s ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement


Apple Settlement Won’t Be Modified

The parties in the Apple settlement indicated that they would not be modifying the agreement, after a hearing last week in which Judge Cote expressed concerns with the deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement


VenueBook's special event today: Seed funding

The industry of business events is a veritable growth machine, with publishers, service providers and just about everybody else seeing live get-togethers as moneymakers and can't-miss marketing vehicles. But the details of event planning can be an analogue mess, and a web software startup... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #seed funding #service providers


Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Apple’s $450M ebooks settlement deal questioned by judge

The judge presiding over the antitrust case involving Apple Inc.’s $450 million offer to settle an ebook price-fixing lawsuit is said some provisions of the deal could reduce consumers' recovery, Reuters reported. U.S. District Judge Denise Cote said Thursday during a teleconference that she is... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reuters reported


Why One Event Is Doing Away With Exhibitors

  Light Reading, a b-to-b publisher and event producer in the telecommunications market, tried something new with the launch of its Big Telecom Event (BTE) last month: they got rid of exhibitors. Continue reading at Folio Magazine

[ Folio Magazine | 2014-07-25 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, July 20, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended July 20, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


George R R Martin and Robin Hobb event

George R R Martin and Robin Hobb will spend an evening discussing their works with fans in an... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robin hobb


Upcoming Comics Events: 7/20-7/26

J.H. WIlliams III in Merced, CA; Corinne Mucha in Chicago, IL; Comic-Con International: San Diego, CA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #williams iii #corinne mucha #comic-con international #san diego


What’s Next for the Apple Settlement?

Attorneys last week submitted the details of an agreement that, if approved, would settle the damages phase of Apple’s ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple settlement #damages phase


Apple iBooks Category Bestsellers, July 13, 2014

The bestselling books in Mysteries & Thrillers, Cookbooks, Children & Teens, Fiction & Literature, and more, for the week ended July 13, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling books #children teens


Judge on Apple Settlement: Not So Fast

Cote's order suggests she may not be pleased with any unnecessary delay in getting settlement funds to consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Self-publishing surging to 31% of ebook market, claims report

Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it aloneA new report claims that self-published authors have surged to 31% of ebook sales on Amazon.com, and are now earning more ebook royalties than writers published by the... Continue reading at The Guardian

[ The Guardian | 2014-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hugh howey #ebook sales #ebook royalties #traditional publishers