iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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German Publishers Bow To Google’s Market Power In Ongoing Text Snippets Fight

A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market power #german publishers #search results #search giant #display snippets


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


Amazon and Simon & Schuster reach a deal – what does this mean for Hachette?

Amazon and Simon & Schuster recently reached a deal on ebook and print book prices and it gives Simon & Schuster control over ebook prices 'with some limited exceptions.' E-book prices are reportedly part of the ongoing dispute between Amazon and publisher Hachette. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #publisher hachette #limited exceptions #e-book prices #ongoing dispute


Upcoming Comics Events: 10/20–10/26

'Seth's Dominion' Screening in Montréal, Canada; An Evening with Marjane Satrapi in Columbus, OH; Locust Moon Comics Festival in Philadelphia, PA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marjane satrapi


It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #banner ad


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


Upcoming Comics Events: 10/13–10/19

Cory Doctorow and Jen Wang in Los Angeles, CA; Nick Dragotta in Santa Clara, CA; The Lakes International Comic Art Festival in Kendal, Cumbria, UK; F.A.C.T.S. convention in Ghent, Belgium Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cory doctorow #santa clara


Apple iBooks Category Bestsellers, October 5, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended October 5, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Frankfurt Book Fair 2014: Apple, Amazon in Race for Mobile Readers

The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving amazon #mobile readers #mobile phones #hot topic #younger readers


Upcoming Comics Events: 10/6–10/12

'Gotham Academy' Signing in Syracuse, NY; New York Comic Con in New York, NY; Takeshi Obata in New York, NY; Hyderabad Comic Con in Hyderabad, India Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, September 28, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 28, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an escalating price battle.Diego Scotti, the head of marketing at J. Crew, will take over the new role of CMO at Verizon starting next week, the company... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american express #mobile video


European Commission details grounds for Apple tax probe

The European Commission believes Apple could have received significant tax reductions from Irish authorities, and is focusing its investigation on tax rulings that favored two Apple subsidiaries, according to a newly revealed Commission document.The 21-page document explained the Commission’s... Continue reading at PC World

[ PC World | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commission published #irish authorities #tax affairs


Upcoming Comics Events: 9/29–10/5

Michael DeForge, Patrick Kyle, and Simon Hanselmann in Minneapolis, MN; New York Super Week in New York, NY; Alternate Press Expo in San Francisco, CA; Massachusetts Independent Comics Expo in Cambridge, MA Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael deforge


Apple iBooks Category Bestsellers, September 21, 2014

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended September 21, 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Storytel and Mofibo look for new markets

Two Scandinavian companies offering ebook subscription services, Storytel and Mofibo, are going... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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iPhone, iPad, laptop: Do you have device overload?

With two new iPhone 6 models out, two sizes of iPads, work laptops, ebook readers and Android devices aplenty, with smartwatches to match, how many is too many devices to carry around with you? Continue reading at Stuff

[ Stuff | 2014-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook readers


Upcoming Comics Events: 9/22–9/28

Charles Burns and Michael Cho Signing in Cambridge, MA; 'From Here to Here' Exhibition Opening in New York, NY; Lucy Knisely Signing in Chicago, IL; Long Beach Comic Con in Long Beach, CA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charles burns #exhibition opening #long beach


The latest message for female writers dont think, just spill | Hadley Freeman

Not That Kind of Girl is a reminder of the publishing obsession with women divulging their private livesA week or so ago, I went to LA to interview a ridiculously talented young woman. Despite being only in her 20s, she has achieved the kind of success that most people multiple times her age... Continue reading at The Guardian

[ The Guardian | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers