iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking

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International markets' Christmas performance

In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international... Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets #ken follett #book trade


Apple iBooks Category Bestsellers, January 18, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 18, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Amazon Pursues Education Market with Kindle Textbook Creator

Amazon has launched a new tool for authors to create and sell digital textbooks. But there are questions about royalty rates on higher priced e-textbooks. The post Amazon Pursues Education Market with Kindle Textbook Creator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royalty rates


What Does Facebook’s New Tool for Fighting Fake News Mean for Real Publishers?

Facebook announced yet another tweak to the algorithm that governs its users’ News Feeds yesterday. The social network has introduced a new tool that allows users to flag a post as “a false news story.” The move follows ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Pearson to spend £33m on education in emerging markets

Pearson plans to invest £33m in education initiatives in the world's emerging markets.  The education publisher has revealed it will invest £33m ($50m) in the Pearson Affordable Learning Fund to provide education to low-income learners around the world. Continue reading at The Bookseller

[ The Bookseller | 2015-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson plans #education publisher #provide education #emerging markets


More Competition in the All-You-Can-Read Magazine Market

The Netflix-for-magazines race continues… The post More Competition in the All-You-Can-Read Magazine Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-21 00:00:00 UTC ]
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Facebook cracks down on hoaxes and spam in its latest news feed tweak

Social network will ensure fewer people see posts reported as false by users, but it’s sticking to its policy of being a platform, not a publisherNo, Bill Gates isn’t giving away $5,000 if you share his Facebook photo. No, the Talking Angela app isn’t a front for online paedophiles. And no, an... Continue reading at The Guardian

[ The Guardian | 2015-01-21 00:00:00 UTC ]
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Diamond 2014 Results Dip Despite Strong Comics Market

Comics and pop culture vendor Diamond Book Distributors reports sales in 2014 were down "slightly," blaming the decline on the loss of Dark Horse Comics, which switched its distribution last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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Print and digital help grow the book market in 2014

Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #love affair #physical book #pan macmillan #previous years #ebook sales


Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money


Apple’s iBookstore Growing at One Million Users Per Month

Keith Moerer, Director of Apple's iBookstore, revealed that Apple's iBookstore is growing at a million users per month and has seen 1 billion downloads. The post Apple’s iBookstore Growing at One Million Users Per Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post apple #month appeared #million users


Apple iBooks Category Bestsellers, January 11, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 11, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Apple Says iBooks Store Attracts 1 Million Users a Week

Not only has the Apple's iBooks store recently recorded 1 billion ebook downloads since its launch, the online ebook seller is also attracting a 1 million new users a week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Booksellers criticise latest Man Booker rule changes

Booksellers have criticised the Man Booker Prize's change of stance on the print availability of longlisted titles as “disappointing”. However others have applauded the ruling, saying publishers must be able to set publication dates as they wish. Continue reading at The Bookseller

[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longlisted titles


Ben Clissitt stays and Jane Bruton arrives in latest Telegraph moves

Telegraph Media Group confirms Clissitt will not be joining Bloomberg as Grazia editor-in-chief lands deputy editor job with focus on lifestyle contentBen Clissitt is staying with Telegraph Media Group and Grazia’s Jane Bruton is taking a senior editorial role in the publisher’s latest... Continue reading at The Guardian

[ The Guardian | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #sunday telegraph #deputy editor


Apple raises minimum app prices

Apple has raised its minimum app prices in the UK, Canada and European countries that use the Euro.  Gigaom reports that the minimum app price is now £0.79 in the U.K, €0.99 in the EU, and $1.19 in Canada. Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european countries


Apple iBooks Category Bestsellers, January 4, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended January 4, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #children teens


Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support


German print market ends 2014 down 2%

A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller

[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year #1% year #german booksellers #positive note #christmas week #26% year-on-year #figures provided


Asus' Transformer Book Chi line offers a cheap alternative to the Surface Pro

Early in 2014 we snuck an unauthorized hands-on with Asus's Transformer Book T300 Chi, the company's newest Windows-enabled tablet/laptop hybrid, and came away impressed. It's slim! It's lightweight! It runs Windows 8.1! It's a blatant, uh, homage to the Microsoft Surface! Nine months later, at... Continue reading at PC World

[ PC World | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surface pro