Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with:
#apple doesn
#ipad pro
#ad industry
#worth investigating
#innovative companies
#mobile adblocking
Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media businesses
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this |
Most efforts to explain design at Apple end up reducing a complex 37–year history to bromides about simplicity, quality, and perfection––as if those were ambitions unique to Apple alone. So Fast Company set out to remedy that deficiency through an oral history of Apple's design, a decoding of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped create
#craziest thing
#google glass
Netflix did it with movies. Spotify did it with music. And now a New York start-up hopes to do the same with ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rival apple
#york start-
Mel Elliott, who lives in the U.K., self-published Colour Me Good: Ryan Gosling on a lark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ryan gosling
Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#-based company
#ebook publisher
#court ruling
#ebook prices
A US federal judge has forbidden Apple from enforcing most favoured nation clauses in its... Continue reading at The Bookseller
[ The Bookseller | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#favoured nation
#federal judge
The federal judge presiding over the U.S. electronic books case against Apple has barred the company from striking deals that would ensure that it could undercut prices of other retailers in the ebook market.(macworld.com) Continue reading at PC World
[ PC World | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#striking deals
#ebook market
A US judge imposes restrictions on the agreements technology giant Apple, after a court ruled it conspired with five publishers to control ebook prices. Continue reading at BBC News
[ BBC News | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#court ruled
Apple must pay for an independent antitrust monitor as part of a permanent injunction handed down on Friday by a federal court in New York. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#federal court
Sir Alex Ferguson will do a nationwide promotional tour for his forthcoming memoir. The book,... Continue reading at The Bookseller
[ The Bookseller | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forthcoming memoir
In 1973, Gore Vidal sardonically critiqued the bestseller list of the age, and now Lauren Sarner echoes the practice, mining cultural signifiers from our own current list. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
The second day of the Beijing International Book Fair continued to see crowded booths and satisfied exhibitors despite the 80-minute (or longer) commute from the city center to the three-year-old new exhibition center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exhibition center
The federal judge who last month found Apple Inc. liable for fixing ebook prices said she plans to limit the remedies sought by the U.S. to ensure they "rest as lightly as possible" on the way the company does business.U.S. District Judge Denise Cote in Manhattan Tuesday said she intends to... Continue reading at Crains New York
[ Crains New York | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#justice department
#sale price
#ebook pricing
#antitrust law
Apple may escape some of the penalties sought by the government in the ebook price-fixing case. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-28 00:00:00 UTC ]
More news stories like this |
Author Cressida Cowell will make a free virtual author appearance for schools and libraries on... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cressida cowell
"Plaintiffs are seeking a remedy that would give Amazon significant competitive advantage over Apple -- an advantage it is neither entitled to nor deserves." Continue reading at AllThingsD
[ AllThingsD | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple --
The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget
[ Engadget | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key points
#justice department
#publishers starting
#external monitor
#harsh criticism
#antitrust laws
#latest proposal
Technology companies may be hiding behind legal jargon to avoid being more forthcoming in their responses to new documents on government surveillance that were disclosed Friday, some experts say. Internet and software companies including Microsoft, Yahoo, Google and Facebook “are legally... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#government surveillance
#technology companies
#tech firms
#data collection
Even as federal antitrust lawyers proposed a slight reduction in their proposed penalties in the Apple ebook case, they stepped up their criticism of the company for continuing to insist it did nothing wrong. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
More news stories like this |