Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with:
#ebook collection
#advertising age
#facebook advertising
#media metrics
#fan base
Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller
[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this |
Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#major trends
#news publishers
Polarised views on low ebook prices have been raised this week, as Sony and Amazon continue to... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this |
Arrow has acquired six novellas that follow on from Francine Pascal's adult novel, Sweet... Continue reading at The Bookseller
[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this |
Authors Stephen King and Stewart O’Nan are embarking on a new short fiction project to be... Continue reading at The Bookseller
[ The Bookseller | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook short
Headline has acquired contemporary erotic novel, Because You Are Mine by Beth Kery, and will... Continue reading at The Bookseller
[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this |
Little, Brown c.e.o. Ursula McKenzie was among those speaking out against low-priced ebooks at... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#20p ebooks
Random House has announced plans for the creation of a digital one-stop shop to aid the... Continue reading at The Bookseller
[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
#announced plans
Sen. Charles Schumer wrote in an op-ed that the Department of Justice's lawsuit could 'wipe out the publishing industry as we know it.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook lawsuit
#publishing industry
A prominent Senate Democrat sided with Apple this week, and called on the Justice Department to drop its ebook lawsuit against the Cupertino, Calif. company. Sen. Charles Schumer (D-N.Y.) wrote in an opinion piece that appeared in the Wednesday edition of the Wall Street Journal that a victory... Continue reading at Betanews
[ Betanews | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#justice department
#ebook lawsuit
#opinion piece
#ebooks market
Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail giant
#source link
The Oxford professor of poetry Geoffrey Hill has been shortlisted for the £10,000 Forward... Continue reading at The Bookseller
[ The Bookseller | 2012-07-17 00:00:00 UTC ]
More news stories like this |
Japan is set to fully enter the ebook age with four high-profile device launches in the next few... Continue reading at The Bookseller
[ The Bookseller | 2012-07-16 00:00:00 UTC ]
More news stories like this |
Bookshops are being offered 40% commission on the sale of books simply by hanging a poster in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qr codes
Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
Bloomsbury's global ebook sales were up 70% year on year between 1st March and 31st May 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1st march
Hodder and Stoughton is asking readers to write a companion ebook to its autumn title, Miranda... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hart ebook
Indie publisher Duckworth has teamed up with the Read Russia project to create a 125-volume... Continue reading at The Bookseller
[ The Bookseller | 2012-07-10 00:00:00 UTC ]
More news stories like this |
Author G.P. Taylor says 'children's literature has gone too far' and advocates a ratings system like that for movies or video games. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video games
The European Commission has launched an "infringement procedure" against France and... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook vat
#european commission