Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller
[ The Bookseller | 2012-07-04 00:00:00 UTC ]
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Angry Robot has set up an ebook initiative to support independent bookshops, with the scheme... Continue reading at The Bookseller
[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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Five of the six parties under investigation by the European Commission over ebook prices... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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#middle age
Amazon has partnered with Co-operative Food to install collection-lockers in some of its stores... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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The vice-president of the European Commission, Neelie Kroes, has backed a call by European... Continue reading at The Bookseller
[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Pulitzer Prize-winning novelist Richard Russo says his new work is a "tribute to the printed book" and will not be sold online. Continue reading at BBC News
[ BBC News | 2012-06-26 00:00:00 UTC ]
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The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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A US judge on Friday set a 2013 trial date for a lawsuit from the US government accusing Apple and book publishers of conspiring to fix the prices of electronic books. Continue reading at Stuff
[ Stuff | 2012-06-25 00:00:00 UTC ]
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Glasgow-based independent Freight Books has bought a collection of short stories by Rodge Glass,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
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Sci-fi imprint Tor/Forge leads publishing industry's quest to loosen the grip of Amazon. Continue reading at Crains New York
[ Crains New York | 2012-06-24 00:00:00 UTC ]
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According to a new study by the Pew Research Center, 62 percent of respondents didn't know whether or not their local library had ebooks. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-23 00:00:00 UTC ]
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You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
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After yanking their ebook titles from libraries last year, Penguin is launching an ebook pilot program for libraries in New York. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-21 00:00:00 UTC ]
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Independent bookshops are to have access to Kobo ebook devices, a Hive-sourced ebook tablet and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-15 00:00:00 UTC ]
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The intensely private Thomas Pynchon has resisted the electronic format for his books – until now. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-14 00:00:00 UTC ]
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The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
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#online magazine
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Sainsbury's enters the digital books marketplace by buying HMV's stake in Anobii, an online retailer of ebooks, for just £1. Continue reading at BBC News
[ BBC News | 2012-06-12 00:00:00 UTC ]
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Japanese online booksellers are planning to circumvent sales tax collection by selling digital... Continue reading at The Bookseller
[ The Bookseller | 2012-06-11 00:00:00 UTC ]
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Sales were “crazy, crazy,” at Sal Ali’s grocery and news shop in Manhattan, where issues of Time magazine featuring a controversial cover on attachment parenting were selling off the rack. It was the rack, of course, that generated so much interest for the May 21 cover story, illustrated with an... Continue reading at AdWeek
[ AdWeek | 2012-06-04 00:00:00 UTC ]
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