Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Canadian bookshop The Monkey's Paw has unveiled the Biblio-Mat, a random book dispenser built by Craig Small as an artful alternative to sidewalk discount bins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-20 00:00:00 UTC ]
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Penguin will refresh its ebook lending system later today, according to a report from the New York Times. The publisher will start lending out its titles in Los Angeles and Cleveland, mimicking the program that trialled (despite some DRM issues) in New York. Public library users can even expect... Continue reading at Engadget
[ Engadget | 2012-11-19 00:00:00 UTC ]
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The first 20 books in the popular children's series by Ann M. Martin will be released in electronic format on Dec. 1. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-11-16 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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HarperCollins is capitalising on the forthcoming release of the first Hobbit film by putting out... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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European Union regulators are to end a US antitrust probe into ebook prices by accepting an offer by Apple and four publishers to ease price restrictions on Amazon, two sources said on Tuesday. Continue reading at Stuff
[ Stuff | 2012-11-07 00:00:00 UTC ]
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EU regulators will next month accept an offer by Apple and four publishers to end the antitrust... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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According to Reuters, EU regulators look likely to accept an offer from Apple and a handful of publishers, including Simon & Schuster, HarperCollins, Hachette Livre and Macmillan. The assembled publishers propose that they will allow retailers (including Amazon) to sell ebooks cheaper than... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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The European Commission is to give France one month to raise the VAT rate applied to ebooks or... Continue reading at The Bookseller
[ The Bookseller | 2012-10-23 00:00:00 UTC ]
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Amazon is forcing publishers to start negotiations over ebook prices exclusive of the full 20%... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Haynes Publishing is launching its first range of ebooks and selling them independently through... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
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Amazon has announced it will give Kindle owners refunds on past ebook purchases if a settlement with publishers accused of fixing prices is approved. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-15 00:00:00 UTC ]
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Amazon contacts some US customers to detail partial refunds for ebooks as part of a settlement regarding price fixing. Continue reading at BBC World
[ BBC World | 2012-10-15 00:00:00 UTC ]
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Amazon will offer partial refunds to customers who bought ebooks between April 2010 and May 2012 a result of the settlement in a price-fixing case between publishers and the attorneys general of most U.S. states. The retailer is notifying eligible customers by email. Compensation ranges from... Continue reading at PC World
[ PC World | 2012-10-15 00:00:00 UTC ]
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I bought my first ebook in 1999 and in recent years stopped purchasing print altogether. My wife is a relative ebook newbie, so I am surprised that she and not me received surprising email today from Amazon about a forthcoming purchasing credit. Perhaps you got similar message. In April, the... Continue reading at Betanews
[ Betanews | 2012-10-14 00:00:00 UTC ]
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Tribune Company has kicked off an ebook initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. Tribune, which has already relea ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-11 00:00:00 UTC ]
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Sayville, Long Island, October, 2012 – Brainworks Software, the leading provider of newspaper advertising and circulation systems for North America has announced that the Times Publishing Company has selected Brainworks to provide their pro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-10 00:00:00 UTC ]
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US publisher SourceBooks has developed a new range of interactive ebooks for Apple devices based... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
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