Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Faber has launched a series of digital-only poetry ebooks being described as "a new way to... Continue reading at The Bookseller
[ The Bookseller | 2013-01-08 00:00:00 UTC ]
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McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget
[ Engadget | 2013-01-08 00:00:00 UTC ]
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News out of Japan suggests Apple will launch Japanese-language ebooks in January, with a selection of 80,000 titles from publishers including Kadokawa, Shogakukan, and Kodansha. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
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If you bought a copy of "Fifty Shades of Grey" for your e-reader, you are not alone -- not by a long shot. If you bought a copy of "Fifty Shades of Grey" for your e-reader, you are not alone -- not by a long shot. E.L. James' sexy novel about innocent college student Anastasia Steele and her... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-03 00:00:00 UTC ]
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Surprisingly, Apple leads Brazil's ebook sales, but by 2014 Amazon should dominate, with Kobo, Google, Saraiva and others behind. We explain why. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-02 00:00:00 UTC ]
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Nielsen is linking up with consumer insight company Kantar Worldpanel in an association that will... Continue reading at The Bookseller
[ The Bookseller | 2012-12-19 00:00:00 UTC ]
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At the heart of the debate between publishers and libraries over ebook pricing and lending is a simple question: do libraries increase book sales or cannibalize them? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-18 00:00:00 UTC ]
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Chinese authorities have started investigating Amazon’s methods of selling ebooks in the... Continue reading at The Bookseller
[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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The New York Times has partnered with Byliner and Vook to publish original ebooks between 10,000 and 20,000 words and designed to be read in one sitting. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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European Union regulators ended an antitrust probe into ebook prices after Apple and other publishers offered to abandon the possibility of pricing agreements that would have hindered Amazon selling ebooks more cheaply than their rivals. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-12-15 00:00:00 UTC ]
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The New York Times is getting into the ebooks business through partnerships with digital publishers Byliner and Vook. The Times will up to 12 original e-singles through Byliner on a variety of topics including culture, sports, business, science, and health. The first Byliner title, "Snow Fall:... Continue reading at Fast Company
[ Fast Company | 2012-12-14 00:00:00 UTC ]
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Carlton Digital has created what it says is "the most advanced, interactive music ebook in... Continue reading at The Bookseller
[ The Bookseller | 2012-12-13 00:00:00 UTC ]
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Amazon has started its Chinese Kindle incursion by launching the reader app for Android and iOS in that market, along with a large selection of ebooks. There's no mention of any Kindle devices like the Fire HD in the nation yet, but Amazon just did a similar launch in Brazil and said the... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget
[ Engadget | 2012-12-13 00:00:00 UTC ]
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After years of licensing the publication of its hardcover art book collections, Archie Comics is moving some hardcover production in-house and has just released its first title, The Art of Betty and Veronica. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.’s iMonitor app-tracking service. Hearst led publishers with the most... Continue reading at AdWeek
[ AdWeek | 2012-12-05 00:00:00 UTC ]
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This week's edition looks at how online author communities promote members' books, the pros and cons of physical bookstores, and the steadily growing Kindle market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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In Louise Erdrich's latest novel, the National Book Award-winning 'The Round House,' a Native American teenage boy comes to terms with his mother's recent rape, his sexual awakening and his Indian heritage in a solid work that doesn't have a strong emotional pull.The Round House Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-11-22 00:00:00 UTC ]
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Canadian bookshop The Monkey's Paw has unveiled the Biblio-Mat, a random book dispenser built by Craig Small as an artful alternative to sidewalk discount bins. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-20 00:00:00 UTC ]
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