Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'

Ingram’s MyiLibrary Tackles Thorny Ebook Lending Scenarios

Ingram MyiLibrary is offering a new credits-based 'Access Purchase Model' for ebook lending that it promises will be equitable to both publishers and clients alike. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-23 00:00:00 UTC ]
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EC confirms crackdown on ebook VAT

The European Commission has decided to refer France and Luxembourg to the EU Court of Justice... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?

By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
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Convert a Kindle ebook to a different format

When you buy an ebook from Amazon, it's yours, right? Technically speaking, Amazon is merely licensing the book to you. And the company can, seemingly on a whim, close your account and delete all your books. This isn't likely to happen, but it gives me pause. Indeed, it makes me want to back up... Continue reading at PC World

[ PC World | 2013-02-19 00:00:00 UTC ]
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Harper releases Bradbury ebooks in the UK

HarperVoyager is marking this year's 50th anniversary of Ray Bradbury's classic sci fi... Continue reading at The Bookseller

[ The Bookseller | 2013-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ray bradbury

Amazon Moves Closer to Selling Used Ebooks

Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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New scorecard lets libraries give feedback on ebook offerings from publishers

The American Library Association has created a scorecard that asks library workers to grade publishers on the way that they are offering ebooks for lending. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook offerings #offering ebooks

Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Ether for Authors: Ebook Prices at Rock Bottom

Porter Anderson's weekly curation of the best Web postings for authors takes in the UK's growing consternation over 20p ebooks, Amazon's untrustworthy reviews and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook prices #porter anderson #20p ebooks

Macmillan tests selling ebooks to libraries in two-year stretches

Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget

[ Engadget | 2013-01-26 00:00:00 UTC ]
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In Brazil, Ebooks Predicted to Reach 2.63% Market Share

Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Fears for long-term over 20p ebooks

Concerns are mounting among publishers, booksellers and authors about the long-term impact of the... Continue reading at The Bookseller

[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Anobii becomes 'ebooks by Sainsbury's'

E-book retailer Anobii is changing its name to eBooks by Sainsbury’s. The move comes six... Continue reading at The Bookseller

[ The Bookseller | 2013-01-23 00:00:00 UTC ]
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Spar installs Amazon collection lockers

Spar has installed Amazon collection lockers into nine of its convenience stores to make them... Continue reading at The Bookseller

[ The Bookseller | 2013-01-22 00:00:00 UTC ]
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Jacqui Small to publish illustrated ebooks

Aurum imprint Jacqui Small Publishing is moving into the illustrated ebook market, starting next... Continue reading at The Bookseller

[ The Bookseller | 2013-01-21 00:00:00 UTC ]
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'A Memory of Light' tops bestseller lists despite ebook furor

Fans angry over a delayed ebook release for the finale in Robert Jordan's 'Wheel of Time' series have given the book one-star ratings on Amazon. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-01-19 00:00:00 UTC ]
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Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
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Analyzing 2012′s Bestselling Books and Ebooks in the US and UK

Trade magazines Publishers Weekly and The Bookseller have put out new lists analyzing the bestselling books of 2012. No surprise, but E.L. James dominated. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling books