Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Nearly half the titles read by children in a national reading competition were consumed online, according to the charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-06-18 00:00:00 UTC ]
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Magzter, an online store front for digital magazines, is to launch an ebook store with a planned... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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The James Beard Award winner and co-owner of Union Square Cafe shares his top books from his kitchen shelf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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The OED bent the rules slightly by adding 'tweet' in under 10 years – a nod to the word's rapid and widespread rise into everyday usage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-17 00:00:00 UTC ]
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Passing on your favorite books to your heirs has sentimental value. But how will that work if your library is digital? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-15 00:00:00 UTC ]
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Government lawyers allege the agreements Apple signed in 2010 with five publishers amounted to a conspiracy to get consumers to pay more for electronic books.NEW YORK — Eddy Cue, the Apple Inc. executive in charge of negotiating the company's controversial ebook deals, defended how the tech... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-14 00:00:00 UTC ]
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Comic book icon's super scent includes ginger, basil and violetEver wonder what comic book icon Stan Lee smells like? Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-14 00:00:00 UTC ]
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The Society of Authors has ignited a public row with publishers over ebook lending terms, after... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Few people understand the magic of libraries better than Philip Pullman, author of His Dark Materials, but all is not well when it comes to digital lending. As the soon-to-be president of the Society of Authors, Pullman is leading the charge against publishing houses that may be shortchanging... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Macmillan CEO John Sargent, who testified this week at a trial over alleged price-fixing of ebooks, was no one's idea of a friendly witness. Continue reading at Stuff
[ Stuff | 2013-06-12 00:00:00 UTC ]
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The Society of Authors has warned that authors may be losing out twice over on ebook loans, with... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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New! For the July 1, 2013 issue (reservation deadline June 17, 2013): Some call it multicultural, some call it Africana, some call it a “special collection”; but whatever it’s called, the procurement of materials that reflect black culture is a part of a librarian’s job, and we wanted to hear... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-11 00:00:00 UTC ]
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Bestselling novel The Time Traveller's Wife is to be made available as an ebook for the... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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2000AD is publishing a complete collection of Grant Morrison and Steve Yeowell’s superhero... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Apple enlisted the services of Winnie-the-Pooh in trying to show a court that it did not tinker with ebook prices when it opened its electronic bookstore in 2010, according to the Associated Press.Apple enlisted the services of Winnie-the-Pooh on Tuesday in trying to show a court that it did not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-05 00:00:00 UTC ]
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