Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with:
#ebook collection
#advertising age
#facebook advertising
#media metrics
#fan base
The federal judge who last month found Apple Inc. liable for fixing ebook prices said she plans to limit the remedies sought by the U.S. to ensure they "rest as lightly as possible" on the way the company does business.U.S. District Judge Denise Cote in Manhattan Tuesday said she intends to... Continue reading at Crains New York
[ Crains New York | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#justice department
#sale price
#ebook pricing
#antitrust law
Apple may escape some of the penalties sought by the government in the ebook price-fixing case. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-28 00:00:00 UTC ]
More news stories like this |
Several publishers are finding success with print+ebook bundling, yet the industry remains reticent to embrace what seems an obvious direction for the industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding success
The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget
[ Engadget | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#key points
#justice department
#publishers starting
#external monitor
#harsh criticism
#antitrust laws
#latest proposal
Even as federal antitrust lawyers proposed a slight reduction in their proposed penalties in the Apple ebook case, they stepped up their criticism of the company for continuing to insist it did nothing wrong. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-23 00:00:00 UTC ]
More news stories like this |
News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York
[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
#digital properties
#50% higher
#premium space
With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World
[ BBC World | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
Summer’s winding down, but there’s still time to score free ebooks for any vacation reading. In this video, we’ll show you you where to go online to get free books, which are often classic novels now in the public domain. You’ll want to start with Project Gutenberg’s site, which offers the most... Continue reading at PC World
[ PC World | 2013-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#public domain
#project gutenberg
#plain text
#kindle version
#kindle app
#worth checking
Idlewild, an independent travel bookstore in Manhattan, has rebranded itself to put real tickets in the hands of its customers. Considering the ear-splitting bedlam you’ll find there, it’s hard to believe that the sprawling concrete grotesquerie of New York’s JFK Airport was originally named... Continue reading at Fast Company
[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#green gables
#world literature
#price tags
#business cards
Apple, in its ongoing battle over an ebook price fixing scandal, has been dealt yet another setback. Last month, Judge Denise Cote ruled that Apple had violated antitrust laws in conspiring with publishers to raise ebook prices. Cupertino asked for a temporary suspension of her ruling while it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company maintains
#justice department
#losing battle
#agency pricing
The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget
[ Engadget | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agency pricing
#giving amazon
A federal judge took Apple to task on Friday for showing no contrition about potentially defrauding its customers of hundreds of millions of dollars. "None of the publishers nor Apple have expressed any remorse" about colluding to fix electronic book prices in 2010, said District Judge Denise... Continue reading at PC World
[ PC World | 2013-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#district court
#federal judge
#business practices
With reports showing ebook sales growth is in serious decline, Nicholas Carr examines possible reasons why and wonders if tablets aren't to blame. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
'Buck,' a memoir by MK Asante, is a captivating tale of growing up with an Afrocentric academic father and a troubled brother in Philadelphia.Near the end of MK Asante's frequently brilliant and always engaging new memoir, "Buck," the author receives an epiphany from a dead man. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-09 00:00:00 UTC ]
More news stories like this |
Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World
[ BBC World | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#found guilty
#ebook price-fixing
Who could resist Exploring Space With a Camera? Or Rockets and People, the autobiography of rocket designer Boris Chertok? Continue reading at The Atlantic
[ The Atlantic | 2013-08-08 00:00:00 UTC ]
More news stories like this |
As Apple returns to court on Friday to fight with government lawyers over proposed restrictions on its ebook business, the company is getting a little belated help from its alleged co-conspirators. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers object
#ebook business
#alleged co-conspirators
Five book publishers have objected to restrictions that would be placed on Apple's business after it was found guilty last month of conspiring to fix prices for ebooks.A New York federal judge ruled in July that Apple conspired with the publishers to fix prices for ebooks, snuffing out... Continue reading at PC World
[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers objected
#apple conspired
#book publishers
#accused publishers
#found guilty
#fix prices
Amazon has contracted Rosman to supply its first ebook titles for sale in Russia. For now, the retailer is concentrating on digital in lieu of establishing a Russian print supply chain. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook titles
The cost of ebooks has strained relations between libraries and publishers, forcing both to look for solutions. One answer is coming from distributors of self-published ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published ebooks