Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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With its reputation on the line, Apple vows to appeal the federal judge's ruling that it conspired with publishers to raise prices.SAN FRANCISCO — A New York federal judge's ruling that Apple Inc. conspired to raise electronic book prices cuts straight to the heart of the company's image as a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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Apple conspired with publishers to fix the price of electronic books, a US judge rules, but the company says it will appeal against the decision. Continue reading at BBC World
[ BBC World | 2013-07-10 00:00:00 UTC ]
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A federal judge in America has ruled that Apple conspired to raise the retail prices of ebooks,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-10 00:00:00 UTC ]
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NEW YORK -- Apple Inc. conspired to raise the prices of ebooks, a judge ruled Wednesday morning, after a trial in which the Department of Justice accused the technology giant of aggressively pressuring publishers to raise prices and weaken Amazon.com. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks and "played a central role in facilitating and executing that conspiracy."A federal judge ruled Wednesday that Apple conspired with publishers to set the prices of ebooks. Apple, the judge found,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-10 00:00:00 UTC ]
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Apple Inc., the world's biggest technology company, violated antitrust law by engaging in a scheme to fix the prices of electronic books, a federal judge ruled in a suit brought by the U.S. government.U.S. District Judge Denise Cote, who tried the case without a jury, ruled against Apple in a... Continue reading at Crains New York
[ Crains New York | 2013-07-10 00:00:00 UTC ]
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As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek
[ AdWeek | 2013-07-09 00:00:00 UTC ]
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Times Book Critic David L. Ulin takes a look at Rebecca Gayle Howell's poems in "Render" and her definition of "apocalypse."On the back cover of Rebecca Gayle Howell’s debut book of poetry “Render: An Apocalypse” (Cleveland State University Poetry Center: unpaged, $15.95 paper), there’s a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-08 00:00:00 UTC ]
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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For the next two weeks, you can snag four ebooks for whatever price you want with the second Humble ebook Bundle. As always, each contribution benefits whoever you prefer, be it the authors, charity, Humble itself or a combination of the three. If you want access to all six books, as per the... Continue reading at Engadget
[ Engadget | 2013-07-04 00:00:00 UTC ]
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July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps. Digital subscriptions ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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The Read Legally public awareness campaign was launched to discourage Russians from downloading pirated ebooks, equating it with stealing from authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Some call it multicultural, some call it Africana, some call it a “special collection.” PW spoke with librarians about collecting materials for and by African-Americans for public, school and academic libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-30 00:00:00 UTC ]
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Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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The UK and Germany were the top overseas markets for US print books in 2012, while Europe led the UK in consumption of US ebooks, according to the AAP. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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A new Pew report takes a look at how 16-29 year olds view print books and libraries versus ebooks and digital offerings. Print is still the favorite among younger Americans. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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#digital offerings
The Justice Department’s ebook price fixing trial – alleging that Apple conspired to raise ebook prices – is scheduled to end this week. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-26 00:00:00 UTC ]
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E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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