Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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ZOO Digital surveys digital publishing executives about their ebook workflows and the comparative advantages and disadvantages of outsourcing and internal production. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-06 00:00:00 UTC ]
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In a filing on Friday, Apple Inc. fired back against a series of measures proposed by federal attorneys that would restrict the company's ability to strike electronic-book deals. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-03 00:00:00 UTC ]
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US regulators have called for Apple to be forced to cancel certain ebook contracts with major publishers. Continue reading at BBC World
[ BBC World | 2013-08-02 00:00:00 UTC ]
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The Justice Department and 33 state attorneys general want to force Apple to sign contracts with publishers that don't prevent Apple or other ebook stores from competing on price. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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J.M. Sidorova's ambitious debut novel 'The Age of Ice' spins a tale of an icy immortal ensnared in Russian history.The protagonist of J.M. Sidorova's ambitious first novel, "The Age of Ice," is conceived in extremity during the reign of the cruel and impulsive Russian Empress Ionaovna.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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As a book critic Jane Ciabattari had been writing and reading online for years. As an author, she was more accustomed to print. So publishing her first ebook was a trial by fire. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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One month after a New York federal judge ruled that Apple Inc. had conspired to fix electronic book prices, the Department of Justice has proposed a series of restrictions on Apple's digital book sales. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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For most of us the digital revolution started some time ago. Working in journalism for nearly 15 years means that I have seen things change enormously, but even back in the late 1990s it was clear that the web was where it was at -- or where it was going to be. Newspapers and magazines have had... Continue reading at Betanews
[ Betanews | 2013-07-31 00:00:00 UTC ]
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A book published during the presidency of Chester A. Arthur has a greater chance of being in print today than one published during the time of Reagan. Continue reading at The Atlantic
[ The Atlantic | 2013-07-30 00:00:00 UTC ]
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Lucas Lyndes of Peruvian digital publisher Ox and Pigeon argues ebooks offer a solution to cross-border distribution and translation problems in Latin America. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-29 00:00:00 UTC ]
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Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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After the European Commission accepted offers from Apple and four publishers to free up ebook pricing restrictions in December 2012, it's now accepted Penguin's commitment to do the same. Much like Penguin's vow to the US DOJ, it will end its agency agreements with Apple and other retailers, and... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
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The Bookseller is to publish a monthly ebook ranking with sales figures supplied by all the... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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With the simple concept of alerting readers to a curated list of discounted ebooks, Bookbub has attracted nearly 1.5 million users in just a year. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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In an interview, Javier Sepúlveda Hales of Ebooks Patagonia describes how his digital-only publishing company in Chile competes in Latin America and globally. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-24 00:00:00 UTC ]
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The future of electronic books started a new chapter as Barnes & Noble Inc. edged closer to a breakup and a judge thumped Apple Inc. on pricing.William Lynch, chief executive of the country's largest bookstore chain, stepped down. Instead of filling the top post, Barnes & Noble promoted... Continue reading at Crains New York
[ Crains New York | 2013-07-14 00:00:00 UTC ]
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US District Judge Denise Cote found that Apple was part of a conspiracy to increase ebook retail prices. An Apple spokesperson maintained that 'we've done nothing wrong.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-11 00:00:00 UTC ]
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