Rebranding A NYC Bookstore To Evoke The Golden Age Of Travel

Idlewild, an independent travel bookstore in Manhattan, has rebranded itself to put real tickets in the hands of its customers. Considering the ear-splitting bedlam you’ll find there, it’s hard to believe that the sprawling concrete grotesquerie of New York’s JFK Airport was originally named after an idyllic circle of trees visited by the characters of Anne of Green Gables: Idlewild. Although the airport was renamed after President Kennedy since his assassination in 1963, the Idlewild name lives on as part of Idlewild Books, an independent Manhattan bookstore founded in 2008 specializing in travel and world literature. Thanks to a gorgeous brand redesign by designer Andrew Colin Beck, Idlewild Books is now wearing a fusion of this combined literary and tourist legacy on the sleeve of every book they sell. "I’ll let you in on a secret," laughs Beck. "I’m not the first designer to brand a company after old airplane tickets and maps." That’s undoubtedly true, but it’s hard to imagine any designer coming up with a better take on the concept. The assortment of price tags, envelopes, bookmarks and business cards that Beck came up with for Idlewild look like the splayed-out contents of Roger Thornhill’s travel wallet in North by Northwest. It’s beautiful work evocative of the golden age of travel.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-08-13 00:00:00 UTC ]

Other news stories related to: "Rebranding A NYC Bookstore To Evoke The Golden Age Of Travel"


Bookstore News: May 9, 2017

A new bookstore for Long Island City; New Orleans store to close; Indies celebrate 'Anne of Green Gables;' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-09 00:00:00 UTC ]
More news stories like this


Lucy Maud Montgomery: From hat box novelist to Google Doodle tribute

On the Canadian author's birthday, Google honors Lucy Maud Montgomery's famous novel 'Anne of Green Gables.'  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-01 00:00:00 UTC ]
More news stories like this


The most intriguing first lines in Puffin classics – in pictures

From Lewis Carroll’s Alice in Wonderland to JM Barrie’s Peter Pan to LM Montgomery’s Anne of Green Gables, the first lines of these Puffin classics are famous in their own right. But how many have you read and how many do you know?You can win a complete set of 20 re-issued Puffin classics with... Continue reading at The Guardian

[ The Guardian | 2015-03-18 00:00:00 UTC ]
More news stories like this


A Networking Paradigm Shift: Focus On Giving, Not Taking

Networking often feels like using people as a means to an end. A better strategy is to lead with giving rather than taking.Networking can, at times, feel downright slimy. How many times have you dragged yourself to a conference or a business mixer only to be confronted by a guy with slick hair... Continue reading at Fast Company

[ Fast Company | 2015-03-06 00:00:00 UTC ]
More news stories like this


BEA 2014: Lay All Your Love on ABBA

Mama Mia! Here we go again! My, my! How can we resist? Booksellers might want to take a chance on Weldon Owen this week by visiting booth 1550 and dropping off their business cards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this


New French Book Festival Starts in Paris

The Festival des Ecrivains du Monde, a celebration of world literature, began in Paris Friday September 20, continued through the weekend and carried over for two days in Lyon where it ends today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-24 00:00:00 UTC ]
More news stories like this


2013 Man Booker Prize Shortlist Led by Crace, Catton

Favorites among year's six Booker Prize finalists — which "shows the English language novel to be a form of world literature" — are Jim Crace and Eleanor Catton. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this


Rebranding A NYC Bookstore To Evoke The Golden Age Of Travel

Idlewild, an independent travel bookstore in Manhattan, has rebranded itself to put real tickets in the hands of its customers. Considering the ear-splitting bedlam you’ll find there, it’s hard to believe that the sprawling concrete grotesquerie of New York’s JFK Airport was originally named... Continue reading at Fast Company

[ Fast Company | 2013-08-13 00:00:00 UTC ]
More news stories like this


Blonde 'Anne of Green Gables'? A new cover displeases loyal readers

A new book cover for the classic novel 'Anne of Green Gables,' showing Anne as a blonde without freckles lounging in a plaid shirt, has Amazon users up in arms. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-08 00:00:00 UTC ]
More news stories like this