Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Waterstones m.d. James Daunt is planning to grow the number of the chain's stores, according... Continue reading at The Bookseller
[ The Bookseller | 2012-05-28 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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#print advertising
E-books accounted for 9% of Bloomsbury's adult trade sales overall across the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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#e-books accounted
Plain, ordinary text files aren’t normally the most interesting ways to convey information, but if you’d like to change that then Toolwiz FlipBook may be able to help. Just point the program at a particular TXT file, and in a click it’ll be converted into an executable file. And launching this... Continue reading at Betanews
[ Betanews | 2012-05-18 00:00:00 UTC ]
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Faber is releasing its first ebook-only edition of a screenplay, for the forthcoming film "... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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Kobo is to join the ranks of physical and online booksellers licensed by Pottermore to sell Harry... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing. Hearst is ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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#tablet editions
Apple was unable to have an antitrust lawsuit over the price of ebooks dismissed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
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#antitrust lawsuit
Amazon will never run out of copies of Harry Potter ebooks from its Lending Library. Thanks to a new agreement with Pottermore, on June 19th the entire seven-book collection will be among the 140,000 plus you can grab, provided, of course, that you're an Amazon Prime member. If you've forked... Continue reading at Engadget
[ Engadget | 2012-05-11 00:00:00 UTC ]
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The Harry Potter ebooks are to be made available to borrow as part of the Kindle Owners'... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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The Pottermore ebook store sold £3m-worth of Harry Potter ebooks in its first month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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Hachette Livre has today (4th May) reduced the retail prices of ebooks to the level of the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
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From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Time Inc. reports a loss in both advertising and subscription revenue in the first quarter of 2012. Ad revenue decreased five percent (equivalent to $19 million), with subscription revenue down two percent (valued at $6 million). Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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The Justice Department's antitrust suit over eBook price fixing has is as deeply befuddling as it is important to the future of publishing. Continue reading at The Atlantic
[ The Atlantic | 2012-05-01 00:00:00 UTC ]
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Faber is releasing a series of six short ebooks, called Faber Forty-Fives, which each draw... Continue reading at The Bookseller
[ The Bookseller | 2012-05-01 00:00:00 UTC ]
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Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
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Microsoft invests $300m in Barnes and Noble's digital business, providing a boost to the Nook ebook reader. Continue reading at BBC World
[ BBC World | 2012-04-30 00:00:00 UTC ]
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Microsoft and Barnes & Noble are announcing a new partnership to develop and sell educational ebooks on the Nook e-reader. Microsoft is investing $300 million in the subsidiary, while B&N will own the remaining 82 percent of it. (The new operation is being provisionally called "Newco,"... Continue reading at Fast Company
[ Fast Company | 2012-04-30 00:00:00 UTC ]
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