Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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The U.S. filed an antitrust lawsuit against Apple Inc., Hachette SA, HarperCollins, Macmillan, Penguin and Simon & Schuster in New York district court, claiming collusion over eBook pricing. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews
[ Betanews | 2012-04-11 00:00:00 UTC ]
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The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget
[ Engadget | 2012-04-11 00:00:00 UTC ]
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The Society of Chief Librarians (SCL) is to have meetings with individual publishers over e-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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Yahoo files papers outlining ways of scattering adverts through digital books based on what is being read. Continue reading at BBC World
[ BBC World | 2012-04-09 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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Are you ready for a bombshell? Turns out people who read ebooks read more books than those don't. That tidbit comes from the number crunchers at Pew. According to a new report titled "The Rise of E-Reading," the ebook readers read an average of 24 books in the past year, versus the 15 books read... Continue reading at Engadget
[ Engadget | 2012-04-06 00:00:00 UTC ]
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E-books are catching on quickly, with more than one in five U.S. adults having read an electronic book in the last year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-05 00:00:00 UTC ]
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Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget
[ Engadget | 2012-04-05 00:00:00 UTC ]
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One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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One in five Americans say they've read an ebook in the last year, according to a new poll from the Pew Research Center's Internet & American Life Project. Those numbers come from a late January survey, they're up sharply from a December 2011 survey. Pew says the jump coincides with a jump in... Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews
[ Betanews | 2012-04-05 00:00:00 UTC ]
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Lonely Planet is launching two new ebook series, one offering guidance to the enjoyable... Continue reading at The Bookseller
[ The Bookseller | 2012-04-03 00:00:00 UTC ]
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Australia and India have joined the UK and the US as world leaders in ebook adoption rates,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-28 00:00:00 UTC ]
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The Hunger Games may have had a heck of an opening weekend, but let's not forget who the top box office spot belongs to: a certain bespectacled boy wizard. Roughly a decade and half after the publication of the first book in the series -- and after several months of promises -- the ultra-popular... Continue reading at Engadget
[ Engadget | 2012-03-27 00:00:00 UTC ]
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The "Harry Potter" series, which has conquered mediums from books to movies, is finally available in ebook format. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-03-27 00:00:00 UTC ]
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The Harry Potter ebooks will go on sale exclusively from the Pottermore website from midday... Continue reading at The Bookseller
[ The Bookseller | 2012-03-27 00:00:00 UTC ]
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#sale today
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Mobiles24 has removed all ebooks from its website after Hachette UK obtained a court order... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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#court order
An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
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#major change