Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Carlton Books has today (11th January) released the first ebook editions of its Olympic... Continue reading at The Bookseller
[ The Bookseller | 2012-01-11 00:00:00 UTC ]
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Daily Kobo ebook sales in the UK increased seven times in December as the company revealed one... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Barnes & Noble shares under pressure as company explores Nook ebook business options Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
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Hachette has reported a "blockbuster Christmas for ebooks", selling more than 100,000... Continue reading at The Bookseller
[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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At just five years old, the Savannah Book Festival, in the genteel coastal city of Savannah, Ga., is carving a space for itself among the book festival big leagues, boasting not one but two of the nation’s current #1 bestselling authors: Stephen King (for 11/22/63) and Walter Isaacson (Steve Jobs). Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-30 00:00:00 UTC ]
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HarperCollins US is suing digital publisher Open Road for copyright infringement after it... Continue reading at The Bookseller
[ The Bookseller | 2011-12-28 00:00:00 UTC ]
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China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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The UK government has reiterated its view that it cannot bring down value added tax on ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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The Friday Project's Confessions of a GP has been crowned the top-selling UK ebook of the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Pan Macmillan has launched its first ebook bundles, collections of two or three titles in a... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Gallimard reduced the prices of its 1,500 ebooks on Monday (19th December), two weeks ahead of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Random House has released two more Nigella Lawson cookbooks as ebooks today (20th December),... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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China's biggest online book retailer E-Commerce China Dangdang plans to begin selling ebooks... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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The five publishers being investigated over ebook pricing could face fines of many millions of... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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I love reading, and I love books. I don't care much about the medium--paper or digital, it's all the same to me, for the most part. Continue reading at PC World
[ PC World | 2011-12-08 00:00:00 UTC ]
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The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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The European Commission has announced it has opened formal antitrust proceedings to investigate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-06 00:00:00 UTC ]
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Former Waterstone's m.d. Tim Coates is to launch Bilbary (www.bilbary.com), an international... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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