Introducing Our New eBook Collection: Advertising Age Essentials

Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-03 00:00:00 UTC ]
News tagged with: #ebook collection #advertising age #facebook advertising #media metrics #fan base

Other Publishing stories related to: 'Introducing Our New eBook Collection: Advertising Age Essentials'


Amazon to launch collection lockers

Written By: Bookseller Staff Publication Date: Thu, 08/09/2011 - 08:56 Amazon customers based in London may soon be able to collect their orders from shopping centre-based lockers as opposed to waiting at home for deliveries. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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The Huffington Post releases first ebook

Written By: Bookseller Staff Publication Date: Thu, 08/09/2011 - 08:43 The Huffington Post has turned digital publisher, releasing its first ebook, A People's History of the Great Recession by reporter Arthur Delaney, yesterday (7th September). The title is available on the UK Kindle store... Continue reading at The Bookseller

[ The Bookseller | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huffington post #great recession #kindle store #apple ibookstore


Edinburgh Book Festival to publish story collection

Written By: Katie Allen Publication Date: Wed, 31/08/2011 - 14:45 The Edinburgh International Book Festival, Scottish indie Cargo and US publisher McSweeney's are to team up on a four-volume collection of stories from authors including Roddy Doyle and Ali Smith. Fifty authors are to take part... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ali smith #alan warner #jackie kay #michel faber


Chatto to publish Mort's first collection

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 08:45 Chatto & Windus has acquired a debut collection by poet Helen Mort, with plans to publish Division Street in 2013. Assistant editor Parisa Ebrahimi acquired world rights, all languages, in a deal made directly with... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut collection #helen mort


New Hislop collection Headline e-exclusive

Written By: Charlotte Williams Publication Date: Wed, 31/08/2011 - 09:14 Headline is publishing its first ebook exclusive, releasing a collection of five short stories by Victoria Hislop, along with a preview of the first chapter of her upcoming novel, in digital format. The collection, One... Continue reading at The Bookseller

[ The Bookseller | 2011-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories #victoria hislop #digital format #published exclusively #15th september


US law firms target Apple and US publishers over ebooks

Written By: Bookseller Staff Publication Date: Tue, 23/08/2011 - 09:10 Several US law firms have now filed lawsuits against Apple and major US publishers alleging what one described as a "horizontal conspiracy" to fix and increase the price of ebooks in the US. One firm also now moved for the... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #law firms


Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook stores #high costs #taking place


Smiths News boosts business with airline and ebook business

Smiths News, the newspaper and magazine wholesaler, has completed the purchase of the remaining assets of Dawson Holdings, which include its ebook unit and its newspaper and magazine airline distribution business. Continue reading at Media Week

[ Media Week | 2011-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook business #smiths news #dawson holdings


Advertising: A Magazine Bets That Readers Play Tag

Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times

[ The New York Times | 2011-08-23 00:00:00 UTC ]
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S&S to publish ebook star John Locke

Written By: Graeme Neill Publication Date: Mon, 22/08/2011 - 15:00 Simon & Schuster US has signed a deal to publish the physical editions of John Locke's Donovan Creed novels in North America. In June, Locke became the first self-published author to sell more than one million ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john locke #physical editions #self-published author #million ebooks


Hodder releases enhanced One Day ebook

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 15:01 Hodder has today (18th August) released an enhanced film tie-in ebook of David Nicholls' One Day, titled One Day Plus. The ebook is priced £5.49 and features footage from Nicholls' appearance at the iTunes Festival this... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david nicholls


Argos to launch ebook offer

Written By: Lisa Campbell Publication Date: Fri, 19/08/2011 - 08:50 High street stalwart Argos is planning to launch ebooks on its website in a bid to grow its recently launched book offer. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch ebooks


AUDIO: 'Ebooks could threaten writing'

Booker Prize winning author Graham Swift believes digital publishing could threaten the livelihood of authors in the future because they are being paid too little. Continue reading at BBC News

[ BBC News | 2011-08-17 00:00:00 UTC ]
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HarperCollins ebook sales 11% of revenue

Written By: Graeme Neill Publication Date: Thu, 11/08/2011 - 09:10 HarperCollins ebook sales now comprise 11% of its total revenue, the company has said following parent NewsCorp's latest results. As has now become customary, figures for HarperCollins were not stripped out. There was no... Continue reading at The Bookseller

[ The Bookseller | 2011-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue #parent newscorp #latest results


Facebook buys innovative ebook publisher Push Pop Press

Written By: Philip Jones Publication Date: Wed, 03/08/2011 - 09:14 Facebook has bought the innovative ebook publisher Push Pop Press but will not use the company to publish ebooks. The giant social networking website will instead use PPP's platform and technology to give "people even richer... Continue reading at The Bookseller

[ The Bookseller | 2011-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish ebooks


Full-metal dust jackets and wi-fi in uni's space-age library

WHILE many university libraries are tossing out books that haven't been borrowed for a while, Macquarie University has unveiled a completely new library with a revolutionary storage and retrieval system, and a new design adapted to the demands of modern students. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university libraries


Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines


Gollancz opens sci-fi Gateway to ebooks

Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 15:00 Thousands of out of print science-fiction titles will be available digitally, after Gollancz launched the world's largest science-fiction and fantasy library, the SF Gateway. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Ebury to publish Armistice poetry collection

Written By: Charlotte Williams Publication Date: Fri, 15/07/2011 - 14:29 Ebury is hoping to have unearthed the talents of a new generation of war poets as it publishes a collection of verses, selected by a panel including poet laureate Carol Ann Duffy, to coincide with Armistice Day. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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First summer of ebooks lies ahead

Written By: Benedicte Page Publication Date: Fri, 15/07/2011 - 14:37 Publishers are preparing for the first big UK ebook summer with a mix of excitement and anxiety as they look forward to strong digital sales but wait to see the effect on print numbers. Nielsen BookScan’s Top 5,000 figures... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15% year #7% decline #print novels