Advertising Age's new eBook collection is informative, practical and easy to read. These guides, available on Amazon's Kindle, expertly cover current marketing topics and are designed to be a resource for marketers at every level, in any business.In "Winning with Facebook Advertising," readers will learn how to develop a successful Facebook marketing strategy, how to set goals and media metrics to determine positive ROI, and how to target the right audience and grow your fan base.Top creative directors also explain the strategies behind their award-winning Facebook campaigns. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-03 00:00:00 UTC ]
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Fitzcarraldo Editions is set to publish Dark Neighbourhood, the debut short story collection by Vanessa Onwuemezi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 04:44:44 UTC ]
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The Build America’s Libraries Act was introduced in the House of Representatives this week by Reps. Andy Levin (D-MI) and Don Young (R-AK) and would provide $5 billion to address decades of needed repairs, updates, as well as the construction of modern library facilities in underserved and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Perhaps it’s not surprising that even the prose in illustrator Forsyth Harmon’s debut novel Justine is deeply imagistic. Reading this short, powerful story feels like wandering through a museum exhibit about teenage girlhood on Long Island in the summer of 1999. Narrator Ali and her friends feed... Continue reading at Electric Literature
[ Electric Literature | 2021-03-02 12:00:00 UTC ]
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Take a deep dive into research around reading ebooks and print books, and how these experiences compare to each other and other media. Continue reading at Book Riot
[ Book Riot | 2021-03-02 11:33:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot
[ Book Riot | 2021-03-01 11:35:00 UTC ]
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Poet and countercultural pioneer put on trial for publishing Allen Ginsberg’s Howl went on to become a beloved icon of San FranciscoLawrence Ferlinghetti, the poet, publisher, painter and political activist who co-founded the famous City Lights bookshop in San Francisco and became an icon of the... Continue reading at The Guardian
[ The Guardian | 2021-02-23 19:42:46 UTC ]
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Find powerful and compelling essays on race, politics, culture, and more in this list of recent small press essay collections. Continue reading at Book Riot
[ Book Riot | 2021-02-17 11:38:00 UTC ]
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Virago will publish a new collection of essays from "New York legend" Fran Lebowitz later this year. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 18:07:38 UTC ]
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Almost 40% of investors in UK’s biggest magazine publisher fail to approve controversial planFuture, the UK’s biggest magazine publisher, home to titles from Country Life and Total Guitar, is to introduce a controversial bonus scheme that could award its chief executive £40m, after a bruising... Continue reading at The Guardian
[ The Guardian | 2021-02-10 17:29:01 UTC ]
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Fourth Estate has signed the debut short story collection by Danielle Pender, founder of women's magazine Riposte. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 08:35:23 UTC ]
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Second World War veteran, fundraiser and author Captain Sir Tom Moore has died after contracting coronavirus and pneumonia. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 11:32:26 UTC ]
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Malcolm Peters MacDougall, director and former chairman of Peters Booksellers in Birmingham, has died following complications from recurring cancers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 21:22:33 UTC ]
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Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian
[ The Guardian | 2021-01-29 12:00:00 UTC ]
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As a verb, one definition of essay is to try. As horrible as 2020 was, let’s pretend it means to try again. Audiobooks of self-contained pieces between twenty and sixty minutes seem perfectly suited for walks, commutes, and household chores. Essays might also be perfect for attention spans... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 09:48:07 UTC ]
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Tributes have been paid to US author Sharon Penman, a “giant” of historical fiction, who has passed away at the age of 75. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 04:51:02 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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Patrice Lawrence, Rashmi Sirdeshpande, Rebecca Cobb and Alice Oseman are among the authors whose books have been chosen for this year’s Read for Empathy collection. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 03:12:34 UTC ]
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Canongate is to publish a set of stories from US writer John Edgar Wideman, 40 years after the author released his first collection. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 14:47:16 UTC ]
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