Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
News tagged with: #digital advertising #digital publishers #trusted brands

Other Publishing stories related to: 'Intersections: Data and Digital Advertising'


Thread to publish Friedan’s Feminine Mystique in digital first

Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-04 11:53:06 UTC ]
More news stories like this | News stories tagged with: #betty friedan #e-book


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #macmillan publishers #data analysis #web development #macmillan


The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin

Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
More news stories like this | News stories tagged with: #physical fair #covid-19 outbreak #book fair


Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #programmatic buying #digital media


What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with: #digital media


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book licenses #print materials #libraries #e-book #digital content


Stanfords Travel Writers Festival goes digital with Winn and Dalrymple

The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 04:31:56 UTC ]
More news stories like this | News stories tagged with: #william dalrymple #james naughtie


'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
More news stories like this | News stories tagged with: #digital media


Tapas Sees Big Gains for Digital Comics

Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #mobile devices #generating revenue #announced plans


Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with: #advertising chief #hearst


Digital media company launches flagship site iPondr to 'foster a more connected society'

Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
More news stories like this | News stories tagged with: #breaking news #digital media


2020 was a great year for at least one thing: digital book loans from public libraries.

If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
More news stories like this | News stories tagged with: #great year #digital magazines #public libraries #libraries #digital book


OverDrive Reports Surge in Digital Library Lending in 2020

Readers worldwide borrowed some 430 million e-books, audiobooks and digital magazines in the past 12 months, a hefty 33% increase over 2019, OverDrive officials reported, based on data drawn from some 65,000 libraries and schools worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #schools worldwide #libraries


African Literature and Digital Culture

IN THE 21ST CENTURY, digital literary culture originating from the African continent has exploded. I still remember the early years, when Kindles first came into our lives and everyone was weighing in on whether ebooks were going to mean the death of literature. Back then, everything was fresh... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2021-01-04 18:00:58 UTC ]
More news stories like this | News stories tagged with: #african literature #digital culture #21st century #african continent #early years #ebooks


NetGalley data breach may have exposed user information

Digital advance-copy service NetGalley has revealed it suffered a data breach just before Christmas that may have exposed members' information. Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 00:17:57 UTC ]
More news stories like this | News stories tagged with: #data breach


Boston-born digital media startup shuts down

Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


How (and Why) to Spring Clean Your Digital Book Clutter

Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot

[ Book Riot | 2020-12-24 11:32:00 UTC ]
More news stories like this | News stories tagged with: #kindle #digital book


How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media


Children's Author Presentations Go Digital

We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #author presentations #ve gathered


Pitch Update: Kopparberg shortlist revealed; Glenlivet searches for global digital agency

Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week

[ Media Week | 2020-12-03 14:49:45 UTC ]
More news stories like this | News stories tagged with: #digital media