'Interrogate the Data': CMOs Are Sick of Digital Ad Hype

Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-09-29 00:00:00 UTC ]
News tagged with: #advertising week #data providers #room full #video ads

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Digital sales surging in Spain

Written By: Paul Rigg Publication Date: Fri, 07/10/2011 - 15:10 The Spanish book trade is preparing for unexpectedly fast growth in digital sales, Liber, the international book fair for the Spanish speaking world has been told. Iría Álvarez, trade manager at Santillana, one of Spain’s largest... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told delegates #digital sales #uk market


Digital sales 'could be 15%' by year's end

Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:39 Independent publishers are predicting that ebook sales may make up as much as 15% of their total sales by the end of 2011, as FutureBook's Digital Census reveals that a quarter of UK publishers now have ebook sales which... Continue reading at The Bookseller

[ The Bookseller | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ebook sales #total sales #uk publishers #kindle fire


New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads


Adobe Releases Single Edition in Digital Publishing Suite

In an expanded effort to support all of publishers’ app needs, Adobe’s Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
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Publishing Scotland to launch digital fund for indies

Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #digital audience


Spanish book fair looks to digital growth

Written By: Robert Stokes Publication Date: Wed, 05/10/2011 - 15:18 Liber, the 29th International Book Fair for the Spanish speaking world, starts today [5th October] in Madrid and takes place against the backdrop of the launch of Amazon.es, which publishers hope will lead to greater interest... Continue reading at The Bookseller

[ The Bookseller | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital growth #takes place #publishers hope #greater interest


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched


Librarians fear over digital stalemate

Written By: Benedicte Page Publication Date: Fri, 30/09/2011 - 08:15 Librarians have warned that the year-long stalemate with the major publishers over the terms of ebook lending could damage the already beleaguered service. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #ebook lending


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows


Amazon opens digital lending across US

Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:05 Amazon has made books for the Kindle available across 11,000 local libraries in the United States. Customers can search for books on their local library's website and choose a book to borrow. Once selected, customers can choose... Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle device #amazon account #local library #make notes


Digital to drive Bookseller kids conference

Written By: Caroline Horn Publication Date: Wed, 21/09/2011 - 09:10 This year’s Bookseller Children’s Conference will focus on the range of digital opportunities now available to publishers for developing book brands into online spaces and for engaging with readers online. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital opportunities


BISG discuss WBN US and digital changes

Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night U.S., coinciding with the U.K.’s second go-round next April 23rd, was introduced in a keynote at the Book Industry Study Group AGM in New York. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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BISG discusses WBN US and digital changes

Written By: Gayle Feldman Publication Date: Wed, 21/09/2011 - 09:16 The debut of World Book Night US, coinciding with the UK’s second go-round on 23rd April 2012, was introduced in a keynote at the Book Industry Study Group a.g.m. in New York. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Print Declines Outpace Digital Gains

Sales of print books in the major trade categories fell 22.9% in the first six months of 2011 at the houses that report figures to the Association of American Publishers. The declines were greatest among the adult segments, with sales down by more than 20% in the hardcover, trade paperback, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #major houses #report figures #american publishers #adult segments #trade paperback #six-month period


Random House teams restructure for digital

Written By: Benedicte Page Publication Date: Tue, 13/09/2011 - 15:47 Random House has made a series of promotions, including several to entirely new roles, in its group digital, operations, strategy and commercial teams led by deputy director c.e.o. Ian Hudson. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deputy director #ian hudson


First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared


Amazon in Talks to Launch Digital-Book Library

Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #digital books #annual fee #people familiar


Print Catalogues Give Way to Digital

With Random House’s announcement last week that it is officially dropping its print catalogues in favor of digital, the country’s biggest publisher joins the growing ranks of houses that have done away with the traditional catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print catalogues #growing ranks


Adobe's Digital Publishing Suite Will Support IOS 5 Newsstand Feature

Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World

[ PC World | 2011-09-08 00:00:00 UTC ]
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