Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
News tagged with:
#advertising week
#data providers
#room full
#video ads
Random House has released the first direct-to-digital fiction title by bestselling author Katie... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Printed book sales fell 12% year on year in January, with spending falling to its lowest point... Continue reading at The Bookseller
[ The Bookseller | 2012-02-01 00:00:00 UTC ]
More news stories like this |
Despite another sterling year for Jamie Oliver, Britain's bestselling authors generated their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jamie oliver
Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph. The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt,... Continue reading at AdWeek
[ AdWeek | 2012-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming months
#senior analyst
#forrester research
Publishers may be falling out of love with apps, but they need to fall in love with their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-24 00:00:00 UTC ]
More news stories like this |
Publishers have reported ebook sales surging by up to 355% post-Christmas, as Nielsen BookScan... Continue reading at The Bookseller
[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen bookscan
Want to replace your traditional library with ebooks? Here are some sites and tools that can help you make your physical books disappear. Continue reading at PC World
[ PC World | 2012-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#traditional library
Today's Wall Street Journal takes a look at a new lineup of "enhanced" digital books that incorporate music, video and high-tech graphics. But as one Wharton expert notes, the market for these elaborate productions remains to be seen. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital books
U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creators
Panarea Digital is an ebook, app, and mobile technology developer with a focus on education. The firm has produced interactive ebooks for Barnes & Noble and other companies, but Panarea Digital is now focused on Nearpod, a mobile learning platform that uses the iPad and other mobile devices... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#mobile devices
A group of children's authors has formed a collective called Electrik Inc to publish their... Continue reading at The Bookseller
[ The Bookseller | 2012-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishing
Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printed book
The earnings of German book retailer Thalia's parent group Douglas Holding will be hit by the... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this |
Simon and Schuster will release blockbuster writer Jackie Collins’ backlist in digital... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this |
Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek
[ AdWeek | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael bloom
#flagship magazine
#hearst magazines
#digital brands
#digital businesses
#rolling stone
Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#physical sales
Physical book sales in the final week of the year totalled £22.5m — down 70% week on... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#final week
E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audio books
#web site
Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#significant step
E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#total revenue