Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 26/05/2011 - 08:38 The Random House Group has today released its first direct to digital fiction title, a short work by Karin Slaughter which will also feature the opening chapter of the thriller writer's next new book. The Unremarkable... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:57 Bloomsbury will bring 500 out of print titles by the likes of Alan Clark, Edith Sitwell and Bernice Rubens back into the market as digital editions this autumn with the launch of a new imprint. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 25/05/2011 - 14:12 Vintage Publishing's Harvill Secker is launching a digital marketing campaign for one of its autumn debuts, The Night Circus by Erin Morgenstern, teaming up with Failbetter Games. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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Future plc, the U.K.-based enthusiast publisher with a U.S operation in San Francisco, released half-year results for its fiscal 2011 and digital has become the star performer. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD
[ AllThingsD | 2011-05-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 12:58 A P Watt chairman Caradoc King has become the latest agent to attack the 25% royalty rate on ebooks, with agency pricing and piracy also among topics under discussion at today's Westminster Media Forum. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 18/05/2011 - 15:57 Traditional US print book output in 2010 increased 5% in 2010, despite the huge growth in ebooks, though there was a continuing fall in the number of fiction titles published. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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The Readers Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 16/05/2011 - 09:55 The coalition government must implement the Digital Economy Act in order to safeguard intellectual property (IP), the president of the Publishers Association has said. Implementation of the act, which was approved last year,... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Readers Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Readers Digest, Goldenberg will oversee digital operations and continue to push forward the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Wed, 11/05/2011 - 07:25 Authors and illustrators with technology skills will have an "undoubted advantage" in the emerging digital market, said Puffin as the winner of its inaugural Digital Prize was announced. The winner, announced on Tuesday 10th... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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