Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller
[ The Bookseller | 2013-06-14 00:00:00 UTC ]
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Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
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The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World
[ PC World | 2013-06-04 00:00:00 UTC ]
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Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at Fast Company
[ Fast Company | 2013-05-31 00:00:00 UTC ]
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Dwell Media has brought on former Yahoo VP of Commerce Brandon Huff to head its growing digital operations, including e-commerce efforts the company has been pursuing Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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In this week's PublishNews Brazil, we look at Brasilia's debate on future of digital publishing, FNLIJ's awards for kid's lit, and Brazil's turn as the focus of the Gothenburg Book Fair in 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-25 00:00:00 UTC ]
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Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Little, Brown's Blackfriars digital-only imprint will publish a novel created by authors... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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The Argentine government’s economic protectionism is thwarting the growth of ebook sales,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Jenkintown, PA (May 14, 2013) — MEI Portico™ version 2.5 has been released today as part of Managing Editor Inc.’s lineup of solutions for digital publishers. MEI's Portico delivers a tailored app experience ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-15 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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