Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's Becky Brown said. Still, there's little danger brands will take over on Instant, given publishers still have a big advantage in organic reach on Facebook. The post Intel becomes the first brand to publish on Facebook’s Instant Articles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-16 00:00:00 UTC ]
News tagged with: #make publishers #post articles #big advantage #organic reach

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Facebook offers promotional help to small game developers

Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World

[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot program #mobile apps #targeting capabilities #valuable audience


10,000 Publishing People at Work: South Korea’s Paju Bookcity

South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea


Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number


Hachette New Zealand to cease new publishing

Hachette has restructured its New Zealand business, closing its publishing unit and relocating... Continue reading at The Bookseller

[ The Bookseller | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing unit


Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals


Planning for Multiplatform Publishing

With so much at stake, and so much potential labor cost involved in maintaining multiple channels, many publishers are being cautious in planning their long-term content strategies. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiplatform publishing


International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers


Microsoft Says Developers Can Self-Publish on Xbox One

Microsoft will allow game developers to self-publish their creations on Xbox One, promising more information at next month's Gamescom show.     Continue reading at Wired

[ Wired | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #game developers


Xbox One retail consoles double as debug units, Microsoft to allow indie self-publishing (update)

Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget

[ Engadget | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full statement #late august


Native Offerings Approaching 90% of Online Publishers

Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers


Ether for Authors: Are Publishers on a Tightrope with Author Solutions?

In Ether for Authors, Porter Anderson looks at the ties many publishing companies have with Author Solutions, at Amazon debates, and at drinking on the job. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #porter anderson #publishing companies


Call for Stories: Publishing Perspectives’ Frankfurt Book Fair Show Dailies

Publishing Perspectives will again publish print editions during the Frankfurt Book Fair. We’re looking for interesting stories that can both inform and delight. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Facebook For Every Phone? Not Quite, But Getting There

The social network announces it is seeing huge mobile success, even on non-smartphones. That great mobile push launched by Mark Zuckerberg six months ago is starting to bear fruit. Yesterday Facebook published a blog post claiming 100 million users sign into the social network via its... Continue reading at Fast Company

[ Fast Company | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #mark zuckerberg #months ago #bear fruit #video advertising


Global Publishing Leaders 2013: La Martinière

Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #la martinire #illustrated books #general trade


Global Publishing Leaders 2013: Informa

Informa is a professional information provider, with a focus on academic and professional publishing, and informational events. Informa has 150 offices in 40 countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #professional publishing #informational events


Global Publishing Leaders 2013: Gallimard

Gallimard has been home to many of the most prestigious writers in French literature throughout the 20th century, including Marcel Proust, Albert Camus, Jean-Paul Sartre, and 2008 Nobel laureate Jean-Marie Gustave Le Clézio. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prestigious writers #french literature #20th century #albert camus #jean-paul sartre


Keeping the Green in Publishing

With the publishing industry dealing with problems caused first by the Great Recession and then by the transition to a more digitally oriented marketplace, it is easy to think that environmental concerns have been pushed far down companies’ to-do lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #problems caused #great recession


Global Publishing Leaders 2013: Houghton Mifflin Harcourt

Houghton Mifflin Harcourt is one of the world’s largest providers of educational products and solutions for pre-K–12 learning, with a 40% global market share. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest providers


Global Publishing Leaders 2013: Média Participations

The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mdia participations #largest publisher #comic books


Global Publishing Leaders 2013: Abril Educacao S/A

As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #grupo abril