Inside Chief Executive’s Data-Driven Evolution

How the 40-year-old business magazine adapted to meet 21st-century market demands. The post Inside Chief Executive’s Data-Driven Evolution appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]

Other Publishing stories related to: 'Inside Chief Executive’s Data-Driven Evolution'


Employing Localized Data for Global Book Discovery

Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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An Erotic Evolution: How the Fifty Shades Boom Has Travelled

With the huge launch last week of E.L. James's new novel, 'Grey: Fifty Shades of Grey As Told By Christian,' the erotica category shows no signs of slowing down. Here's how publishers from India to Italy are making the most of the lucrative category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-22 00:00:00 UTC ]
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La Presse: Inside the $36M Bet Designed to Transform Newspaper Publishing

MONTREAL — If a “death of newspapers” narrative still mires the industry, then here might be a Lazarus story.    It’s hard to avoid such hyperbolic comparisons when talking about La Presse, a 131-year ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-15 00:00:00 UTC ]
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Facebook letting more stores ping your phone when you're inside

You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed. Place Tips lets brick-and-mortar stores send information to people’s News... Continue reading at PC World

[ PC World | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds


Inside BookCon: where literature lovers give hope to the industry

The convention’s throngs of teenagers prove there’s still an appetite for reading, raising spirits of publishers who are starting to realize the importance of fandomLast Saturday and Sunday at the Javits Center, on the far western edge of Manhattan, the newly popular book lovers’ convention,... Continue reading at The Guardian

[ The Guardian | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main stage #mindy kaling #nick offerman #favorite characters


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers


Bruce Schneier on Privacy and the Data Free-for-All

Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired

[ Wired | 2015-05-27 00:00:00 UTC ]
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BEA 2015: Kuyper New BISG Chief

The Book Industry Study Group has named Mark Kuyper, current president and CEO of the Evangelical Christian Publishers Association, as executive director, effective June 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Ex-BBC executive behind Little Britain joins Penguin Random House UK

Caroline Raphael takes up role as head of audio operations at world’s biggest book publisherFormer BBC radio executive Caroline Raphael, who was responsible for Little Britain, The League of Gentlemen and Cabin Pressure, is to join the world’s biggest book publisher as head of audio operations... Continue reading at The Guardian

[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Kuyper to Lead BISG as Executive Director

Mark Kuyper, current president and CEO of the Evangelical Christian Publishers Association, will replace Len Vlahos, who will step down June 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today #stop publishing #internet week #print product #top editor #business insider #trade desk


Inside Pedro’s Brain

Michael Silverman is uniquely qualified among Boston sportswriters to assess Pedro Martinez’s fascinating life and career. Just two years into covering the Red Sox for the Boston Herald, Silverman contacted Martinez after he had been traded from the Expos in November 1997. Silverman, without the... Continue reading at Slate

[ Slate | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fascinating life #red sox #dominican republic


The Evolution of Digital Publishing in China and ChineseAll

Tong Zhilei of ChineseAll.com discusses ebooks, UGC, and the evolution of digital publishing in China, growing at 40% each year, and valued at $40 billion. The post The Evolution of Digital Publishing in China and ChineseAll appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business side #makes sense


Johnston Press chief Ashley Highfield receives £1.65m pay package

Last year’s remuneration for the Scotsman and Yorkshire Post publisher’s chief executive was more than three times that of the previous yearAshley Highfield, chief executive of Johnston Press, a regional newspaper publisher, received a £1.65m pay last year, including a £645,000 bonus.Highfield’s... Continue reading at The Guardian

[ The Guardian | 2015-04-27 00:00:00 UTC ]
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Digital Evolution in the Spanish Markets

Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek

[ AdWeek | 2015-04-23 00:00:00 UTC ]
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Incoming Kansan Editor-in-Chief at KU: ‘We’re One of the Best Student Media Organizations, So Let’s Prove It’

Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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TV Land Renews Younger and Comedy Central Brings Back Inside Amy Schumer

TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #comedy central


London Book Fair’s Evolution Reflects Publishing’s “New Ecology”

The London Book Fair has evolved to reflect the 'new ecology' of publishing and shift in confidence, says Faber's Stephen Page. The post London Book Fair’s Evolution Reflects Publishing’s “New Ecology” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page